The Return of the Workhorse

Been a while since Green Bay had a true bell cow.

Matt LaFleur has been calling offensive plays for the Green Bay Packers for five years. It’s no secret that LaFleur loves to have his team throw the ball. As each season unfolds, he will proclaim on numerous occasions that he needs to call more running plays, but he just can’t seem to bring himself to do it. 

Perhaps the reason is LaFleur has never believed he has had a true workhorse running back. Someone you can pound 25 to 30 times every week, who can wear down the opposition and move the chains. In the 2023 regular season, AJ Dillon led the team in rushing attempts with 178. Aaron Jones carried the ball 142 times.  

Over his seven years in the league, Jones has been the closest thing to a workhorse. In 2022 he toted the pigskin on 213 plays. His high mark was in 2019 when he had 236 carries. But LaFleur always had to be cautious with overworking the smallish running back because he had been susceptible to injury, as witnessed by his missing six games last fall. AJ Dillon was drafted to be a workhorse kind of back, but he has not been productive enough to be a bell cow. The Packers haven’t been able to move the chains consistently by handing the ball off to Dillon in repeated succession. 

All of that may change in 2024. Enter Josh Jacobs. For the first time in several years, LaFleur has a back that is both productive and durable enough to handle a heavy workload. In his five NFL seasons, Jacobs has averaged 261 carries per year. During his breakout season in 2022 he carried the ball a massive 340 times, rushing for 1,653 yards and 12 touchdowns. Even missing four games last season, Jacobs still had 233 carries. He’s that classic bull runner who gets better as the game progresses. He’s the closer.  

The last time Green Bay had a true workhorse was in 2013, when Eddie Lacy rushed the ball 284 times. He followed that up with 246 the next year before slipping into decline. The greatest workhorse in Packer history was probably Ahman Green. From 2000 to 2005 Green averaged 289 attempts per season. That includes his legendary 2003 campaign, when he rewrote the Green Bay record book by rushing a monstrous 355 times for 1,883 yards and 15 touchdowns. 

Being old enough to remember the Vince Lombardi dynasty years, one of my favorite Packers of all time is Jim Taylor. He was the great unsung hero of the sixties championship teams. While players like Bart Starr, Paul Hornung, Max McGee, Jerry Kramer, Ray Nitschke, Herb Adderly and Dave Robinson got most of the headlines, it was Taylor who hammered the opposition into submission. Between 1960 and 1966, Taylor never finished with less than 204 carries, with a high of 272 in 1962. Keep in mind there were only fourteen games in a season back then. 

At just 26 years old, Josh Jacobs looks like the right guy to re-establish the role of true workhorse for the green and gold. Contrary to popular perception, the workhorse concept is still very much alive and well in the NFL. Running back by committee is a popular term these days, but last fall 23 different running backs had more than 200 attempts.  The leader was Derrick Henry, now with the Ravens, who rushed 280 times for Tennessee. Christian McCaffery with the 49ers and Rachad White with the Bucs were close behind at 272 carries each. 

Jacobs should be more than capable of handling that kind of load. I wouldn’t be alarmed at reports that Jacobs is already nursing a hamstring injury. Most running backs have to deal with minor hamstring issues at some point, because their jobs involve sudden acceleration and change of direction. LaFleur has downplayed Jacobs’ issue, saying he knows everyone will freak out, but he expects the former Alabama star to return soon. 

With Jacobs pounding through the line, and LaFleur’s talent for designing play-action passes off of the run game, Green Bay’s offense should be among the most dynamic in all of football this season. I can’t wait.  

 

 

 

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Ken Lass is a former Green Bay television sports anchor and 43 year media veteran, a lifelong Packers fan, and a shareholder.

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Comments (56)

Fan-Friendly This filter will hide comments which have ratio of 5 to 1 down-vote to up-vote.
Leatherhead's picture

May 24, 2024 at 12:15 pm

Maybe no true bell cow, but our RB ends up with the ball, via run or pass, about half the time.

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Minniman's picture

May 24, 2024 at 02:08 pm

I like the theme of your comment LH.

It's one thing to have a higher number of carries - it's an entirely other thing for these to be effective yards gained.

I personally don't really care if it's by throw or by toe, as long as the chains are moving (and the red zone progress doesn't stall).

If a defending team will allow 5-7 yard check-downs, then I'm not shy about taking them - freaks of nature aside (Derrick Henry), most big guys need a couple of extra steps to get momentum anyway........ the only caveat to that being that I'm not a fan of the check-down to the flats with the RB also flat footed (that's just an injury waiting to happen).

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LLCHESTY's picture

May 24, 2024 at 02:19 pm

You've repeated this enough times and it's true enough but I'm not sure what the context is regarding this article. He's talking about carrying the rock and whether those carries might be divided differently this year.

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Leatherhead's picture

May 24, 2024 at 03:51 pm

I was offering an opinon about the Packers offense. And your point is I should stop expressing this (true) opinion?, or that since you, personally, don't think it's relevant, then you shouldn't be forced to just ignore me or skip over me, as I have asked you to do .?

Or do you just need something to bicker about?

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LLCHESTY's picture

May 24, 2024 at 05:44 pm

It's partly that you've repeated something that an 8th grade Packer fan could deduce enough now but mainly it's a statement about the team and he was speaking about an individual.

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Leatherhead's picture

May 24, 2024 at 05:45 pm

There are lots of things that I t hink an 8th grade Packer fan could deduce, and yet, you can't. But thank you for doing my thinking. Without you, and people like you, I'd never know what to think.

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LLCHESTY's picture

May 24, 2024 at 06:00 pm

"There are lots of things that I t hink an 8th grade Packer fan could deduce, and yet, you can't."

You mean like the Packers had a good defense last year? I'm sure an 8th grader could look at the points against total and think that but in CONTEXT he'd hopefully realize it wasn't true.

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TKWorldWide's picture

May 24, 2024 at 08:06 pm

This all leads me to wonder what two 4th graders could deduce. Nearly endless possibilities.

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Guam's picture

May 25, 2024 at 07:18 am

Lots of commenters offer opinions on related topics but not specifically on topic during these threads. I know you two don't care for each other, but this shot seemed a little gratuitous LL.

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Bitternotsour's picture

May 25, 2024 at 08:32 am

It's not business Sonny, it's personal...

or something like that.

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LLCHESTY's picture

May 25, 2024 at 05:41 pm

"Everytime we call it a game you call it a business and everytime we call it a business you call it a game!"

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splitpea1's picture

May 24, 2024 at 12:39 pm

He may have been a workhorse in the past, but I don't think MLF will continue it. Other than having an unfortunate QB injury, there's no reason to wear him into the ground with so many other offensive weapons at our disposal. We probably don't need to manage him as carefully as Jones, but we also want to keep him injury-free and fresh for the playoffs.

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Bitternotsour's picture

May 24, 2024 at 01:22 pm

one can hope

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Minniman's picture

May 24, 2024 at 02:23 pm

Agree - With stacked WR and TE positions I think that MLF has the luxury of being able to use the RB's however that particular game needs them to operate.

If opponents empty the box to contain the WR\TE's, then take those yards. December in Lambeau, no problem, run the ball again.

On paper at least, it's almost an embarrassment of riches for MLF now. He can now run legit 2 TE or 2 RB sets. Melton and Watson have the sub 4.4 speed to take the top off of defenses and Reed and Doubs run crisp routes.

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SicSemperTyrannis's picture

May 27, 2024 at 12:56 pm

This is an interesting angle to discuss:

where's the fine line between using Josh Jacobs effectively vs wearing him down? His greatest strength is to beat the $#!!$ out of a defense, wearing THEM down as the game goes on. Further, "running back by committee" has proven to be just too many moving pieces for MLF to be able to manage well as HC.

So the K.I.S.S. method suggests that Mr Jacobs plays as the bell cow until and unless GB gets so far ahead that MLF is comfortable substituting him with somebody else, seeing what they can do. I'm not at all predicting that's the way this season will actually go, just that it seems like a viable strategy.

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CanPackFan's picture

May 24, 2024 at 01:02 pm

Being a workhorse and getting lots of carries means he needs to be healthy. Let's hope his early hammy trouble is short lived... GPG

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TKWorldWide's picture

May 24, 2024 at 08:07 pm

It sounds like it will be!

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LLCHESTY's picture

May 24, 2024 at 02:14 pm

Derrick Henry has the most carries in a season in the last 10 years at 378, 23 a game in a 16 game season. No back in the NFL is averaging 25-30 carries a game. I'd be surprised if Jacobs cracked 25 carries more than once. For what he's getting paid I think 15-16 carries should be expected, or 255 to 272 on the season. Aaron Jones' heaviest workload was 236 carries so Jacobs should be able to handle that.

Jacobs also had 53 receptions the year he had 340 catches so total touches needs to be taken into account as far as wear and tear. I'd rather see him have 255 carries at 5 yards a pop than 300 at 3.5 yards a carry, which is what he had last year. I think LaFleur will have a plan that, of healthy, puts him around 300-315 touches this year.

It's funny because I was just looking up total touches in a season and once again felt sorry for James Wilder. He had seasons of 492 and 418 touches back to back and was pretty much done after that. LT said he was one of the RBs of that time that it hurt to tackle them but he was running behind a crappy line on a crappy team.

LaDainian Tomlinson was really a remarkable RB. Only 5 RBs in the SB era have had 400 touches in three seasons or more. Tomlinson did it three times and also had three more seasons of 390+ touches. He's a top 5 RB in my book. Efficient, durable and a nose for the end zone.

https://www.pro-football-reference.com/leaders/touches_single_season.htm

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gkarl's picture

May 24, 2024 at 02:49 pm

Going to miss AJ but Jacobs is GREAT RB and should fill the void. Looking at his contract he may me a workhorse year 1, but I expect RB by committee after that, if not this year, and I doubt he will finish the 4 year term. Sad but true for RB in the NFL now days, they already drafted his replacement, ML.

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SicSemperTyrannis's picture

May 27, 2024 at 12:59 pm

I doubt MLF ever succeeds with RB by committee. I just want to see him use pass vs run effectively.

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Swisch's picture

May 24, 2024 at 03:37 pm

Running backs need touches to get rhythm, but also need rest so as not to get the blues.
It seems load management has been coming into the NFL, at least at certain positions, of late -- and I look for it to continue as more commonplace.
It's such a long season of 17 games of wear and tear and significant wounds, plus we want guys fresh for the playoffs.
Perhaps in some games a guy is on a roll and gets a heavy workload, in other games is less emphasized.
That's where good coaching comes in to make those tough calls as to when to push a guy, and when to pull him back for his own good, as well as that of the team.
Meanwhile, this would mean that roster depth is becoming increasingly important in today's NFL.

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LeotisHarris's picture

May 24, 2024 at 03:56 pm

Jacobs won't have Paul Hornung blocking for him, and Jim Taylor wouldn't have had the career he did without Hornung. I know. I know. Team sport. They all loved each other. 40 for 60. Still, Hornung jacking dudes up made Taylor.

Now, this whole bell cow workhouse thing will get ya a nickel and a cup of soup on a good day. It's been a while since the Packers have had a grinder and a toiler as well. It's been even longer since they've had a drudger. A bell cow leads, right? And, a workhorse is reliable and dependable, yes? A bell cow and a workhorse have distinct metaphorical meanings, though both refer to important roles. That's all fine.

What we most need to determine right now is if the Packers are reloading or rebuilding. We also need some info on who extinguished the dumpster fire at 1265, but that can wait a few weeks. We could all benefit from conversation around how the NFL plans to take our dignity. I'd like a listicle of 15 greatest Packers nicknames, too.

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ricky's picture

May 24, 2024 at 05:10 pm

No, it was Taylor who led the way, and Hornung who got the glory. Because Hornung had an uncanny ability to get TD's from close to the goal line. But it was Taylor who pounded the ball down the field, punishing the other team. It was said that Hornung would "give the leg and take it away", while "Taylor would give you a leg and smash it through your chest". Hornung might throw the halfback pass, but Taylor was simply a beast. Power or finesse.

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LeotisHarris's picture

May 24, 2024 at 06:13 pm

From Lombardi's book On Football:

"At Green Bay, we had excellent blocking backs in Paul Hornung and Jim Taylor. Paul may have been the best all-around back ever to play football, and his blocking was one of the reasons for that. Jim Taylor would have been the best if they had let him carry the ball while blocking, but he was still excellent."

Packers Historian Cliff Christl's interpretation was that "Lombardi thought Taylor could have put more effort into his blocking and would have done so if he had been the beneficiary of it by gaining more yards. Instead, the other backs would have been the ones to benefit and so Taylor gave less than his best effort."

Christal goes on to report, per former Packers PR man, Chuck Lane, "... that Lombardi considered Taylor to be an "I" guy and not a team player. I think more than one of Taylor's teammates expressed similar sentiments in their post-playing days. In 2002, Ron Kramer told Tim Layden of Sports Illustrated that Hornung was their leader and critical to the all-important chemistry that existed on the Lombardi Packers, whereas Taylor was more consumed by individual goals. "(Hornung) kept Jimmy Taylor in line when all Jimmy cared about was how many yards he got," Kramer told Layden."

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TKWorldWide's picture

May 24, 2024 at 08:14 pm

What I’d like to know is , if you can get the bell cow for free, why buy the milk?

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LLCHESTY's picture

May 24, 2024 at 05:52 pm

Levens, Green and Grant all went over 300 carries at least once so they've had workhorse backs in the not so distant past. Lacy came close with 284.

I don't expect Jacobs to go over 300 carries but even 270 leaves a lot less carries for Dillon and Lloyd.

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Swisch's picture

May 24, 2024 at 08:15 pm

As for me, give Dillon and Lloyd plenty of touches, as well.
Keep them all fresh, and all of them ready in case of injury to one or two of the others.

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LambeauPlain's picture

May 25, 2024 at 07:54 am

"Horning jacking up dudes made Taylor". Not entirely accurate, Leotis. But Hornung was a most prolific wingman for Taylor, especially during the unstoppable, machine like Packer Sweep. And Taylor's production dropped a bit in 1963 when Hornung was suspended...but he still punished defenders for over 1,000 yards.

Taylor did his best work between the tackles and impersonating a human sledge hammer. Defenders just hated facing him for a tackle. He made them pay and by game's end, they were covered in purple bruises and like banging your head against the wall, it felt good to stop.

Taylor: "Football is a contact sport. You've got to make them respect you. You've got to punish tacklers. You've got to deal out more misery than the tacklers deal out to you."

He was widely acknowledged by his peers as one of the toughest and meanest players in the NFL. Paul aided Jim...it's football...but Jim made the man.

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stockholder's picture

May 24, 2024 at 04:03 pm

I don't expect AJ. But I do expect Williams.

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GregC's picture

May 24, 2024 at 08:31 pm

I agree with most others here that there is no need for Jacobs to get a ton of carries. However, it's nice to have that option if he gets hot in a game or the #2 RB gets injured.

I am intrigued that Marshawn Lloyd seems pretty similar to Jacobs. I like the idea of them being somewhat interchangeable, although it remains to be seen if Lloyd can be reliable enough for that to happen during his rookie season.

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LLCHESTY's picture

May 24, 2024 at 10:30 pm

I don't think they're similar at all. One is a fighter, the other a boxer.

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GregC's picture

May 25, 2024 at 04:31 am

Josh Jacobs--5' 10" 223 pounds, 4.52 40-yard dash
Marshawn Lloyd--5' 9", 220 pounds, 4.46 40-yard dash

Both have a combination of power and elusiveness. They were in very different offenses, and Jacobs has been used more as a power runner, but when I compare highlight films, they almost look like the same player.

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Starrbrite's picture

May 24, 2024 at 11:23 pm

I’ve said too many times how thrilled I am that Jacobs is a Packer. I however, highly doubt he receives more than 220 carries. There are so many mouths to feed on the Packer O and and MLF will utilize everyone.
Go Packers!!!

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Tundraboy's picture

May 27, 2024 at 12:37 am

Yes and that's a great thing!

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Starrbrite's picture

June 06, 2024 at 11:46 pm

Agree

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SicSemperTyrannis's picture

May 27, 2024 at 01:06 pm

There are times to pound the rock. When that time comes, I hope MLF has the guts to use Josh Jacobs to do it.

I hope the SB is one of those games.

GPG!!

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Starrbrite's picture

June 06, 2024 at 11:46 pm

Yes indeed

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GB@Germany's picture

May 25, 2024 at 04:06 am

Don‘t see a workhorse“ approach coming.
They will run in committee with 3 backs plus the WR‘s running the one or other outside route. It‘s ll about getting defenses on the wrong foot.
What might work better with the new backs is quick short passes in the flat and yac.
This is an element not working last year.

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SicSemperTyrannis's picture

May 27, 2024 at 01:08 pm

#28 had success with short passes. #33 did not, because JL10 missed him. This is the single biggest skill JL10 needs to improve on this season. He should be able to accomplish that, easily.

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LambeauPlain's picture

May 25, 2024 at 08:04 am

Jacobs is a very good receiver. Lloyd can catch the ball. So can AJD.

ML always says the Illusion of Complexity Offense requires balance for run and pass. I always considered that close to a 50/50 ratio.

I have a feeling that 50/50 ratio may not, with this RB room, reflect carries vs pass. It will likely reflect "touches" of RBs vs WRs/TEs with the RBs being targeted for some very creative pass plays. And it can be a very prolific RB attack run and pass.

But where Jones carried the ball an average 10-15/game during his tenure. Jacobs will probably be 15-25 (depending on the opponent vs the pitch count Jones seemed to be on). Lloyd and AJD splitting the 10-15 Jones had.

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SicSemperTyrannis's picture

May 27, 2024 at 01:11 pm

It will be interesting to see! I think the best reason for getting Josh Jacobs is so MLF doesn't have to worry about snap count to RB1. He can certainly have plays designed for a different RB; if he calls them at effective times that would be really good.

GPG!

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land2568's picture

May 26, 2024 at 12:29 am

Firming the sixties they only played 12 games

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SicSemperTyrannis's picture

May 27, 2024 at 01:12 pm

"Firming the 60's" sounds like a psychedelic rock song?

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Ferrari-Driver's picture

May 26, 2024 at 10:55 am

I fine with using Jacobs as a bell cow as long as we see at least 4 yards or more and a cloud of dust. In today's NFL 3.5 yards per carry simply doesn't get the job done when you are forking out around 12 million bucks for a running back. On the bright side, I do think Jacobs will be spectacular in our offense.

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Oppy's picture

May 26, 2024 at 11:04 am

I understand the desire for more YPC, but technically,if you're averaging 3.5, that does, on average, get the job done.. 10.5 yards on three downs keeps drives alive :)

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Bitternotsour's picture

May 26, 2024 at 11:50 am

a solid 14 if we just quit punting

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Ferrari-Driver's picture

May 26, 2024 at 11:56 pm

There is no way I would be satisfied with a 3.5 rushing average by a 12 million dollar running back when the average rush per attempt in the NFL last season was 4.1 YARDS PER RUSH. Taken off the internet after research: Running backs had an average of 4.1 yards per rush in 2023.

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Oppy's picture

May 27, 2024 at 08:08 am

I understand. This is covered in my statement "I understand the desire for more YPC" :)

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Leatherhead's picture

May 29, 2024 at 12:40 pm

Most runs in the NFL are for 3 yards or less. The longer runs bring the average up to 4.1

A team runs 20 times for 3 yard average...60 yards. Throw in two 15 yard runs and now it's 90 yards on 22 plays.....about 4.1.

20 touches at 3.5 =70 yards
20 touches at 4.1= 90 yards

A difference of 20 yards over 20 plays.

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SicSemperTyrannis's picture

May 27, 2024 at 01:13 pm

Money isn't the issue, wins are! It's simple math: 4 ypc x 3 downs = first down every time. 3.5 ypc and you probably turned it over way too many times to win.

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Leatherhead's picture

May 29, 2024 at 12:44 pm

Well, it's not quite that simple. Teams will do things like take a penalty, and now instead of it being 2nd and 5 it's 1st and 20, and you can't just slug it into the line.

The average run is 4.1 yards.
The average pass attempt is 7.0 yards.

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WD's picture

May 26, 2024 at 03:52 pm

I agree with everything said but surprised to see there was no mention of Marshon Lloyd. We have undoubtedly the best trio of RBs in the league. Lloyd could possibly be our most dynamic and explosive RB of the three. I hope they find a way to get him involved every game. He is too good to sit on the bench.We have a three headed rushing machine and just need to learn how to use it to reach it's full potential. Our offense will be unstoppable!

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Tundraboy's picture

May 27, 2024 at 12:49 am

I agree. Especially since the end of the season and the draft, there is a clear plan and part of that is to wipe out any gap between us and SF. MLF has a lot more tools in his box to now blow by them!

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Oppy's picture

May 27, 2024 at 08:18 am

Yeah, I don't know about undeniably the best RB trio in the league.
I am not even sure it's arguable.

That's not to say I don't think they'll perform. But there -are- question marks surrounding which Jacobs we'll get- is it 2021-2022 version or the 2023 edition (I think it will be the former).
AJ Dillon is a sound backup RB, but he's not a game changer or special- there's nothing wrong with that, and dependability and knowledge of system is important, but he is what he is.

Marshawn Lloyd looks promising but he has ball security issues and, ultimately, has yet to take the field as a pro.

Wilson is a player which I have zero confidence in whatsoever. He flashed in preseason games, by and large while facing bottom of roster defensive units.

I'm optimistic about seeing Josh Jacobs, Dillon, and Lloyd in this offense, but I think it's a real stretch to crown this unit as undoubtedly the best trio in the league. I'm definitely looking forward to see it proven to be true by years end, though.

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SicSemperTyrannis's picture

May 27, 2024 at 01:45 pm

ALL of this comes down to our O line. Coaches have to evaluate them, quickly enough to get significant practice time together before the first preseason game. Coaches also have to develop everyone in the room, refining technique.

If the locker room gets infected with #25's intensity, #28 will play violently; in which case he'd benefit the team more as a lead blocker than he would as a RB.

Getting the O line wrong and not adjusting until after week 6 (again) ruins all that.

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SicSemperTyrannis's picture

May 27, 2024 at 01:17 pm

"Lloyd could possibly be our most dynamic and explosive RB of the three."

Not yet. Maybe he'll develop into that, but Josh Jacobs has done it. And why are you forgetting about #31 from last season? He might be better than Lloyd, this season ...

GPG!

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