Jayden Reed Needs to Set the Bar for Receivers
A standard needs to be set in a competitive receiver's room
By GregMeinholz

With the first preseason game just a few days away, many players on the Packers roster will be fighting for their football lives. Saturday night could be the first of three chances in a real game situation, or it could be the only shot they get. In a wide receiver's room, very crowded with talent, some on the outside looking in could just be hoping to secure a spot on the practice squad. Does that mean others who are more than likely locked into a spot on the roster can just sit back and watch the show? Of course not. They may not see the field as much in the preseason, but that's what makes the practice field that much more important. That's where the bar needs to be set for every receiver.
It's been an argument for the last few seasons. That the Packers don't have that defined "WR1," they don't have that true leader of the pack. To be honest, it's a tired point to make. A player doesn't need to be that high and above the rest to be a leader. They just need to have the ability to set the standard of what each receiver should strive to achieve.
That player is Jayden Reed.
In just two seasons, Reed has shown the ability to be a threat everywhere on the field. He can be a playmaker in short yardage, and he can also be a deep threat. If you must use the "WR1" label, he's probably the closest the Packers currently have, as he's led the team in receiving in each of the last two seasons.
But Reed's production in Training Camp hasn't been what it could be. Of course, it's worth noting that he's been held back a little bit, sidelined with some minor injuries, but even when on the field, he hasn't been the Jayden Reed we've come to expect. He's shown a few flashes, especially in a few recent 2-minute drills when he made a couple of catches setting up a Brandon McManus field goal, and a few red-zone catches here and there, but outside of that, as of the time this article is being written, his presence in camp has been spotty.
This isn't to say that we should be worried about Jayden Reed this season, but that as the arguable top receiver on this roster, we need to see Reed lead by example.

Leading by Example
We all know the tale that before the drafting of Matthew Golden, that the Green Bay Packers hadn't drafted a wide receiver in the first round since Javon Walker in 2002. Before that draft, in 2001, the Packers also drafted WR Robert Ferguson in the second round. Both of these receivers went on to have success in a Packers uniform before their eventual departure. When both Walker and Ferguson were just getting started in Green Bay, they had a veteran receiver that was only in the league a few years longer than them that took over as a WR1 for the Packers and began to lead by example. That was Donald Driver. Driver set the bar in the Packers receivers room and despite him not being a breakout receiver at that point in his career, he became that standard for those two young high-drafted receivers to set themselves to.
Leaving 2002 and heading back to the Packers in 2025, we see Matthew Golden drafted in the first round and Savion Williams drafted in the third. Two very talented young receivers, much like Javon Walker and Robert Ferguson were, that need someone to take the helm in front of them just like Donald Driver did 23 years ago.
Looking at current training camp news, you see Matthew Golden flashing how polished he already looks as a rookie receiver. How he makes adjustments to the ball like a veteran and many are already marking him for a big season. You see how Savion Williams looks like he's going to be a big playmaker in the Packers offense as early as this year. This is all great and promising excitement, but the new young guys can't be setting the bar. A veteran leader is needed to set that bar for the young receivers so they don't get complacent. Donald Driver holds his own bar in the history of the Green Bay Packers, and Jayden Reed doesn't need to be Donald Driver, he just needs to perform in the ways that he is capable of to show Golden and Williams how it's done.
Throughout the history of the Packers in the last 20 years, it's been a tradition that rookies are not handed starting jobs, they need to earn them. The job of the top wide receiver on the Green Bay Packers is currently held by Jayden Reed. No, Matthew Golden and Savion Williams aren't going to be handed more reps than Jayden Reed this season by what they do on the practice field, but Jayden Reed needs to show them why that is. It can't just be because they're rookies. Every day from practice to game day, Reed needs to show them that if they want to be the top receiver on the roster, they have to go through him.
Young players don't just develop off of sheer talent alone. They develop by learning from great leadership. It's time for Jayden Reed to set that standard in the receiver's room.
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Greg Meinholz is a lifelong devoted Packer fan. A contributor to CheeseheadTV as well as PackersTalk. Follow him on Twitter @gmeinholz and Bluesky @gmeinholz.bsky.social for Packers commentary, random humor, beer endorsements, and occasional Star Wars and Marvel ramblings.
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Comments (5)
splitpea1
August 06, 2025 at 05:15 pm
I like Reed a lot. But the way he's implemented in the offense (I know it sounds like an oxymoron) is more like a heavily-used role player. Reed is outstanding in the slot against zone coverage, but man is an entirely different story. He has deep receiving potential, but once again, is primarily used in the slot. And of course there are the gadget plays and punt returns. So right now he's our jack of all trades that involve catching the ball. But his receiving production in the second half of the season dropped off a cliff due to decreased opportunities, and part of that was due to his struggles in man coverage.
It's great that Jayden has offered leadership to the young receivers and help get them acclimated to their new team. We should be comfortable with that and not worry about standard-bearing. I think every player eventually sets their own bar, and the best ones are able to achieve great results through their individual talents, hard work, and listening to their coaches (Sharpe mentioned a few of them in his HOF speech).
This is still a very young and evolving WR corps with plenty of room for growth, so it's a bit premature to assign any one of them the role of standard bearer just yet. Don't worry, we'll get one--maybe sooner than you think.
Leatherhead
August 06, 2025 at 05:55 pm
The past is Doubs and Watson. The future is Golden and Williams.
By quite a few measures, Reed is our #1 receiver. He scores a TD about every other game. He's caught more passes than Doubs or Wicks. Watson's the big threat, but Reed has been our most productive WR over the last two years.. He was targeted less his second season than his rookie year, probably because we threw fewer passes. His yardage actually increased despite fewer targets.
Since I believe the Packers want to run more and pass less, I don't think anybody is going to get huge numbers. If Golden plays like a lot of us think he will, and we throw more to the TE spot, then, Doubs, Wicks, Reed, Williams, Watson, etc. are looking at being the #3 receiving option on a team that rarely throws 30 passes in a game. You're only going to get a couple of opportunities each game.
GregC
August 06, 2025 at 08:10 pm
Doubs is not the past. He is the present. He is one of our best receivers, and he will be an important part of the offense this year. I think he will probably be on another team a year from now, but he's all-in for the Packers this season.
GregC
August 06, 2025 at 06:22 pm
I'm not worried about Jayden Reed's performance in training camp. We know what kind of player he is at this point. And I've heard good things about his leadership. He's been helpful with the new guys. He earned kudos from Matt LaFleur on that as far back as May. He is doing a fine job as far as I can tell.
Thegreatreynoldo
August 06, 2025 at 07:21 pm
It seems like Reed has been more than fine in practice so far. Nio worries.