Packers Daily: Pay Attention To The SBA Discussion

The ongoing public debate between Congress and the NFL regarding the Sports Broadcasting Act is worth paying attention to for Packers fans.

 

PLEASE SUBSCRIBE TO OUR CHEESEHEAD NATION WEEKLY NEWSLETTER HERE.

__________________________

3 points
 

Comments (21)

Fan-Friendly This filter will hide comments which have ratio of 5 to 1 down-vote to up-vote.
dblbogey's picture

June 16, 2026 at 04:55 pm

After several years, I will no longer pay for the Sunday Ticket, or the 3-4 other services you also now need to watch Packers games.

+ REPLY
4 points
4
0
bjkdad44's picture

June 16, 2026 at 05:00 pm

I’m with you

+ REPLY
2 points
2
0
Thegreatreynoldo's picture

June 17, 2026 at 04:16 am

The NFL lost an antitrust case in 2024 in which a jury awarded $14 billion in damages to Sunday Ticket subscribers. That case is under appeal, with many analysts believing that the NFL will win on appeal.

I have read multiple articles on this issue. I can't find a single article that specifies what changes Rep. Fitzgerald and/or Congress might be proposing. I read Demovsky's non-informational article. I read Hodkiewicz' one really long paragraph article from the mailbag. I don't know if he is just parroting what the Packers say. Yes, the SBA is important in that it allows the NFL to negotiate on behalf of all of its constituent entities/teams. Passed in 1961, the SBA regulated over the air broadcasting because there is a limit to how many OTA stations there can be. That made sense in 1961, but cable has no such constraints. That rationale no longer exists. In 1961, the league was floundering financially, and that also is no long the case.

Hodkiewicz wrote: "The NFL, like every media entity, is doing what it must to meet tomorrow's consumers where they are today." Bull. Every TV for the last few years has an internal tuner that picks up OTA signals, so the consumers by default are OTA signal receivers. Limiting games to streaming services is strictly a money grab. The consumers all get over the air broadcasts so the NFL does not have to go anywhere else.

Hodkiewicz: "We'll see where Congress goes following the hearing this week, but this feels more and more like messaging to me than meaningful attempts at legislation or oversight. Truly a solution in search of [a] problem."

I have no difficulty seeing the problem, though I suppose it is really just a choice. I have not watched the Bucks or the Brewers for over 15 years. I guess the NBA and MLB are doing well enough without me. I actually subscribe to 4 streaming services plus spotify, so I probably won't be too affected.

I have written over and over these past years how important revenue sharing and a hard cap are to the Packers. We should keep an eye on what Congress does with the SBA. I don't know of any reason why the NFL could not continue with revenue sharing and a hard cap even if there are changes to the SBA. I am sure that the NFLPA is aware that there might be 69 fewer union jobs per city if GB, Buffalo, KC, and other small market teams have to fold.

+ REPLY
6 points
6
0
nagawicka's picture

June 17, 2026 at 05:20 am

Nice post.

+ REPLY
2 points
2
0
the_gavia_pass's picture

June 18, 2026 at 03:22 am

May be owners like stan kroenke would like to talk to media directly.
It's months there are rumors not only on the SBA but also on the CAP with some NFL teams pushing for a return to the pre-cap era.
Watching other leagues like MLB I can see cap or sba are not a big problem. The Key Is Always the management.
the Dodgers struggled for years despite having the biggest market in US, now they are dominant but because of Mark Walter and Andrew Friedman. And these 2 guys would be successful everywhere.
Our problem is on the board, it's years we have a mediocre board and that Is the only reason we could have in the future the Los Angeles Packers, not the CAP or SBA.
we need a reset in the organization.

+ REPLY
0 points
0
0
BuckyBadger's picture

June 18, 2026 at 07:32 am

Could the Waler and Friedman get those same players in any market? Almost everyone on that team was brought from another, very few in the way of draft picks. That team is bought and paid for with big money, that can't be duplicated just anywhere.

+ REPLY
0 points
0
0
BuckyBadger's picture

June 18, 2026 at 07:31 am

Not every owner wants the current model of revenue sharing, that is where some of the push for having teams sell their own media writes comes in. Teams in NY and LA can sell their rights for a lot more than teams in Jax and Buffalo.

The Packers are arguing that they need the current SBA in order to remain competitive. Some argue the Packers are a national brand and could sell themselves just as well which is the stance of Fitzgerald. Fitzgerald is siding more on the free market of things, let the teams shop themselves and earn all they can. That makes some in small markets a little nervous.

+ REPLY
0 points
0
0
TarynsEyes's picture

June 18, 2026 at 12:21 pm

I think Packer fans will be surprised at how fast their country-wide adoration falls when on their own.

The Dodgers have money, but it isn't just the owners' deep pockets; it's the great product they put on the field. Teams like Pittsburgh get a lot of money from the luxury tax the Dodgers and other teams pay, and yet, their payroll barely equals what they draw from the tax money pool. They like the smaller profit from a bad team with one star to sell merchandise and a few tickets when he pitches. Why not? The so-called rich teams are paying your bills and player salaries. Skenes and Skubal and others will leave for the money the present teams won't pay to get better and earn their keep to become successful. The Mets are proving a high payroll means nothing unless you're paying the right players. The same for Philly, Balt, Toronto, and more.

+ REPLY
0 points
0
0
SicSemperTyrannis's picture

June 18, 2026 at 01:16 pm

"I can't find a single article that specifies what changes Rep. Fitzgerald and/or Congress might be proposing."

He's my rep and I've been in communication with him about this topic. He hasn't proposed any specific changes. His main points are that this isn't 1961 anymore and all major sports leagues are in a very different position now. And that people being able to watch games for free via sponsored broadcast TV was part of the original law, and that isn't happening now.

He is of course correct about both.

My concern is he seems tone deaf, thinking the SBA isn't vital to both fan ownership of the Packers, and keeping them in GB.

I've asked him if he can simply make the games be broadcast throughout the State just like they are currently in some areas. I have no idea if Congress has any such authority, but it seems like a reasonable solution. Although that would no doubt reduce revenue to the NFL especially.

I'll note that the NHL is rarely on TV, but the entire Stanley Cup series was, and there was some GREAT hockey there! That was the sport I played when I was young, but the NHL has made itself irrelevant by being inaccessible. I only gained interest in the NFL because the NFL app had some informative content, which helped me begin to understand a little about this fascinatingly complex game.

Now many sources are more informative than the NFL app, with CheeseheadTV being the cream of the crop, and TGR offering keen insight I don't find anywhere else.

Thanks for all you do!

+ REPLY
0 points
0
0
Thegreatreynoldo's picture

June 22, 2026 at 02:15 am

Thank you for the information. I do want to stress that I firmly believe that the hard salary cap and revenue sharing are vital to the existence of the Packers.

I do not immediately perceive what measures Fitzgerald could devise that would discourage the NFL from assigning games to the various streaming services or just to straight pay per view. If the exemption was removed, I suspect there would be a workaround so that revenue sharing would still occur. Maybe each team would be obligated to send 48% of their revenue to the NFLPA. One would need a lawyer who specializes in this area and who really knows his stuff to have any idea about how this might work. Even if each team had to negotiate their own broadcast rights, I don't perceive how a law could prevent each team from using streaming services or going to pay-per-view.

How much revenue the NFL garners makes zero difference to me. It makes no difference to me whether an All-Pro LT makes $30M per year or $50M. Nor do I care how much teams are worth when they are ultimately sold. What matters is that the Packers can compete on an equal playing field with the other teams.

I hoped that Since '61 would chime in. I never knew exactly what he consulted about with the NFL, but I thought he might have some insight. So I will just insert what he might say himself: "time will tell."

+ REPLY
0 points
0
0
Coldworld's picture

June 22, 2026 at 07:50 am

I think it was unfortunate that Policy made this about Fitzgerald. I think what is actually pertinent is that the Congressional Committee is focussed on the 1961 law exempting professional sports leagues from antitrust rules. The effect was to allow leagues to bargain centrally, not force teams to do so individually.

There’s no doubt that, if that law were struck down, it would hurt the packers. Media rights constitute over 60% of our gross revenue. However, there’s no real suggestion that anyone in Congress is calling for that. Rather the focus seems to be on increasing the number of requirements placed in leagues to qualify for that exemption. However, as yet it’s mostly talk not specifics.

Fitzgerald has publicly stated that the principle of centralized media rights negotiation is not a subject of challenge, rather it’s how much latitude leagues have to qualify for that and still qualify for that exemption. I see no record of any of his colleagues wanting to do that either.

In essence, the suggestion is, that in order to do so, leagues should be made forego some tools to further enhance revenue, including granting exclusivity to streaming services. That seems perfectly reasonable. I’m not a Fitzgerald fan, but in this instance I can see nothing to criticize him for, or indeed any other member of Congress at this point. That may be a first.

+ REPLY
0 points
0
0
BuckyBadger's picture

June 18, 2026 at 08:11 am

This will get interesting over the next several years. The Packers are facing unique challenges that didn't exists before. Teams are now able to sell an small percentage of their team and make a large chunk of cash quickly. Packers don't have that option.

Then there is the argument of are the Packers, the smallest market in all of sports, can survive or thrive if the current SBA is trashed and teams start to sell their broadcasting rights individually. I think with the current standing of the team that has been a competitor since the mid 90s and has national appeal I would say they would be just fine. I also think if the Packers hit a rough patch like they did in the 70s, 80s and early 90s the team would end up folding. If you lose for a long period of time fans outside of Green Bay will drop off. During the 90s revival the old fans from the 60s where still around and they help bring back the Green and Gold as a national brand. They got their young family members to like the Packers. I meet lots of people in CO that said they are fans because their grandparents where in the 60s (in the 60s the Packers where the Yankees of football). Can the Packers remain a national brand and compete if they hit a long losing patch?

I also question if breaking up the SBA would be good for even the larger markets. Some teams will never generate the kind of revenue of the larger teams leaving them with the possibility of going bankrupt to keep up. I have no answer but it will be interesting how it goes the next several years.

+ REPLY
0 points
0
0
the_gavia_pass's picture

June 18, 2026 at 03:56 pm

Remember that Godell signed the last great (for him) contract with a very challenging goal. Owners are getting aggressive now, they want more and more money, they are going International very fast and they feel the power of sitting on a +10 billion franchise.
This Is the reason why politics started to look at the SBA, the owners aggressive strategy made fans angry, fans moved politcians.
They need to find a compromise. Owners greed can destroy football but at this point you can't stop them at all, you can Just find a compromise. GB Is in a weak position anyway. How can GB survive? we have to look at history.
GB had 2 difficult moments. In the 50s they were collapsing, then Vince Lombardi arrived and created a dinasty. In the 90s again GB was collapsing, when FA was created what saved us? to find the right man, Bob Harlan and Harlan was aggressive, GB signed the first great contract in NFL FA, Reggie White.
So now It Is time to go back to greatness, to stop mediocre like Mark Murphy or similar, to stop building houses. A small market team needs greatness, SBs, that Is the only way to survive.
we need a reset to find the right man again and get rid of gutey, lafleur, love they are not going anywhere they Just survive in the NFL.
unfortunately ed policy started great with the parsons trade but very soon became average or mediocre.

+ REPLY
-3 points
0
3
BuckyBadger's picture

June 19, 2026 at 07:09 am

Packers need a model that will sustain them through lean years as well as the good. We aren't even in lean years and you want to fire everyone because you don't feel it is good enough. What happens when they miss the playoffs, fire everyone again? Then do it again? Before you realize it the Packers look like the Jags or Browns in the smallest market in all of sports and that would spell doom.

+ REPLY
0 points
0
0
the_gavia_pass's picture

June 19, 2026 at 07:18 am

you are shortsighted.
the Murphy era Is there, many years to look at. they decided to live easliy on Rodgers greatness but forgetting the SB. Murphy said It: we prefer stability to chasing SB with more risks. And Rodgers alone could give stability which means post season.
murphy never chased greatness. was not Lombardi or Harlan.
but Murphy was backed by the board so we have e big problem in the board. and of you have a problem in the board the Los Angeles Packers are not Just a Fantasy.

+ REPLY
-1 points
0
1
Leatherhead's picture

June 18, 2026 at 05:24 pm

I'm not happy about having to pay multiple streaming services to watch the Packers, but I'll do it. I'm addicted.

+ REPLY
0 points
0
0
Bitternotsour's picture

June 18, 2026 at 09:14 pm

If they get exempted from anti-trust laws, they owe the public more than they give us. Maybe it made sense when the games were on network TV, but that ship has long since sailed.

Also, I don't believe for a second that the Packers wouldn't be an international top five draw and therefore be absolutely competitive without that exemption. Kinda sad to see Aaron carrying water for the league.

+ REPLY
0 points
0
0
BuckyBadger's picture

June 19, 2026 at 07:07 am

I am not sure they would remain a top draw if they had some lean years or a decade of losing. That is what the franchise needs to look out for. Packers have been extremely fortune with being contenders for a near 3 decades. What happens if they don't get a QB and don't have a playoff contender for 5 years and make the playoff just twice in 10?

If they went to selling broadcasting rights by team in '91 I don't think the Packers would have survived. They were not looked upon the same as they are now.

+ REPLY
0 points
0
0
Bitternotsour's picture

June 19, 2026 at 10:01 am

I'm acknowledging that. In '91 you didn't need to sign up for 6 services to watch the games. Also, the team is run differently. It's not a day-to-day operation, they have plans, they execute the plans.

+ REPLY
0 points
0
0
LeotisHarris's picture

June 19, 2026 at 10:45 am

As we consider all angles of the SBA, it's important to keep an eye on media consolidation. Mergers are creating fewer owners for the same outlets. It's greed vs greed in a giant club that we as fans do not belong to. It's not 1961 anymore in so many ways.

+ REPLY
2 points
2
0
the_gavia_pass's picture

June 19, 2026 at 11:29 am

what many people and media don't get Is that the SBA cancellation would only be the 1st step. right after that the CAP system will collapse because of legal problems and would became similar to the MLB system with a luxury tax.
this would be a 2 punch letal move for GB.

+ REPLY
0 points
0
0

Log in to comment and more!

Not a member yet? Join free.

If you have already commented on Cheesehead TV in the past, we've created an account for you. Just verify your email, set a password and you're golden.