Three-peat? Packers have been there, done that

Three NFL Championships in a row is not a new concept.

I’ve got as much Kansas City Chiefs fatigue as anyone these days, and no, it’s not because of Taylor Swift. I’m just sick of them.

But I am even more sick of this notion I keep encountering that there has never been a “three-peat” champion in NFL history, i.e., championships in three consecutive seasons. As Packers fans know, it’s already happened. Been there, done that. It happened under the watch of a guy named Vince Lombardi (maybe you’ve heard of him) following the 1965, 1966 and 1967 seasons. The only caveat: there was no such thing as a Super Bowl after the 1965 season.

In fact, there was no such thing as a Super Bowl in 1966 or 1967. The championship games following those seasons were referred to officially as the AFC-NFC Championship Game, even though Chiefs owner Lamar Hunt had already coined the catchy phrase “Super Bowl” around that time. But it wasn’t officially called the Super Bowl by the league until 1969.

Nevertheless, as I have looked around on social media and read stories during the current NFL playoffs news cycle, I see many writers specifically and (mostly) correctly saying that no team has won three consecutive Super Bowls. That’s fine, I guess, because it’s specific.

But way too many don’t get specific and simply report that no NFL team has ever attained three consecutive championships. 

Heck, even the NFL itself can be blurry on the issue. One NFL.com story said, “As winners of the last two Super Bowls, the Chiefs have a chance to become the first team to three-peat in NFL history.”

Nope.

I concede that those first two AFC-NFC Championships were retrofitted with the moniker “Super Bowl” for the sake of cohesion with the AFC-NFC merger – and I concede that to say that no team has ever won three of those specific games in a row is technically accurate. But it drives me nuts that so few writers even acknowledge Lombardi’s three-fer. 

Seriously, those Lombardi Packers are widely accepted as one of the most dominant teams in the league’s history, led by 10 – count them, 10 – Pro Football Hall-of-Famers from the era. And yet, no love from the modern audience or media? (Well, except us Packers fans, obviously.)

I’m not saying Andy Reid’s Patrick Mahomes-led Chiefs aren’t a great team. They’re so dominant, and maybe a bit charmed, that it’s positively wearisome. And a little annoying. But hey, good for them, I guess.

But please don’t argue pedantics with me that somehow the Lombardi three-peat doesn’t count because the first in the series didn’t have a final postseason game attached. That 1965 run was an NFL Championship – period. (Cheesehead TV writer Greg Meinholz astutely wondered on social media that if we start calling that 1965 NFL Championship game against the Cleveland Browns “Super Bowl 0,” this problem might be solved.)

Also, it’s absolutely true that the first future Super Bowl was almost an exhibition match, at least in Lombardi’s eyes. The AFL was a separate league at the time and believed by most to be an inferior league at that, so the National Football League three-peat was all that mattered to Lombardi at the time. And he and his team earned it.

Hear me out on another point: Each year, the Super Bowl winner gets a really nice, shiny trinket after the game called the Lombardi Trophy for a very specific reason.

So, Chiefs fans, enjoy the run. I won’t say a word about the officiating, about Mahomes’ tiresome media presence, about his little sideline two-steps designed to draw cheap penalties or the phrase “bundlerooski.” I might cringe a little, clad in my Bart Starr jersey, if/when the Chiefs tie the Packers for the only three-peats in NFL history next Sunday, but otherwise, I promise I’ll zip it.

Wait. Did I also mention the Packers also had also previously three-peated in 1929-31 with Hall of Famers like Curly Lambeau, Cal Hubbard and Johnny “Blood” McNally? 

Just sayin’.

 

 

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Kevin Gibson is a professional writer and author based in Louisville, Ky. He's also a former sports writer who covered high school, college and professional sports, a Packers shareholder and a fan since 1975. Even John Hadl couldn't break him. Follow him on Twitter: @kgramone

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Comments (9)

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T7Steve's picture

January 31, 2025 at 09:05 am

I was wondering if you'd get around to talking about Curly's 3-peat almost 4-peat.

People think it was easier back then, but it wasn't. Teams kept their best players then and there were less teams to spread the best talent around. Also, you couldn't slip into the playoffs with a wild card. You had to have the best record. What chance would Ohio State have had at winning a championship last year? That hard.

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GregC's picture

January 31, 2025 at 09:52 am

There were 12 teams in 1929 and 14 teams in 1965. Now there are 32. It's harder to be the best team in a bigger league. Also, with the expanded playoffs, there are more chances for a really good team to get knocked off if they have one bad game or run into a lesser team that plays out of their heads. Plus the salary cap is specifically designed to make it hard to keep a good team together for very long.

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murf7777's picture

February 02, 2025 at 12:22 pm

I think there are reasons for either to be tougher to win. T7steve has a good point that there is less teams to spread the talent around. Your comment about more teams has a good point, but only if that means you have to win more games to win the Championship. If not, you still have to beat the team in front of you. Regarding Salary cap. I look at that two ways. I agree it's tougher to keep your players, but everyone is in the same boat and even if you could keep your players so could the competition. Overall, I tend to agree with you, but it's not an overwhelming debate victory.

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Since'61's picture

January 31, 2025 at 11:28 am

A couple of points about the Lombardi Packers 3peat.

1. Does anyone actually think that if they had the Super Bowl in 1965 that the Packers would not have won the game as they did in dominant fashion against the Chiefs in ‘66 and the Raiders in ‘67? Of course they would have.

2. The Super Bowl is the current name given to the game to determine the NFL Champion. Hence it is the NFL Championship game. Regardless of what the game is called the Packers won 3 consecutive NFL championships 65- 67.
Case closed.

In any case I’ll rooting for the Eagles to win and preserve the Packers as the only 3 peat team in NFL history. Thanks, Since ‘61

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Starrbrite's picture

January 31, 2025 at 05:50 pm

Me too ‘61—rooting for the Eagles, and only because if the 3-peat discussion. The criminal egeles fan base is deplorable.
Not watching the game however because of the other deplorable in the room—nfl officiating.

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Since'61's picture

January 31, 2025 at 08:00 pm

Agree Starrbrite. Nfl officiating has been on the decline for years and gets worse every week. They have become far too much of a factor in determining the outcome of the games. Thanks, Since '61

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egbertsouse's picture

January 31, 2025 at 05:14 pm

Most commentators refer to it as a Super Bowl threepeat , winning three straight Super Bowls. The Super Bowl didn’t exist in 1965? Could the Packers have won it in 1965 if it had? Sure. Did they? No.

Is this just another Packer fanboy tempest in a teapot? You betcha!

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PatrickGB's picture

February 01, 2025 at 10:46 am

“ Mahomes-led Chiefs aren’t a great team. They’re so dominant, and maybe a bit charmed, ” That’s a nice way of putting it.

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Packerlifer's picture

February 01, 2025 at 12:39 pm

I don't think we in PackersNation need to feel at all slighted if the Chiefs win a third straight Super Bowl. No matter what the Green Bay Packers will always be the first to have won the title 3 consecutive seasons in NFL history and to have done it twice and the potential Kansas City making history in the Super Bowl age still leaves them 8 behind Green Bay's 13 "world championships. "

KC's possible date with history should only bring more attention to GB's historical feats, which may have been diminished in popular consciousness since the last occurred over a half century ago. And. btw, who played in and who won and lost the very first Super Bowl?

If we're going to talk about pro football championship runs we should be aware of the 5 straight championship seasons the Cleveland Browns had from 1946 - 1950. That's right a FIVE PEAT. The first 4 were in a rival league to the NFL the All America Football Conference.

The NFL suppressed the records and memory of the AAFC, something they couldn't do with the American Football League a decade later, so few people today even know about that league but they should. It played a significant role in the development of the NFL, much as the AFL did as well.

The NFL spun the myth that it was "an inferior" league, which they also did for half a decade with the AFL, but if you look at its teams, players and coaches it could've more than held its own on the gridiron with the NFL. In fact its 4 time champions Browns did just that when they came into the NFL in 1950 and in their first game dumped the two time defending NFL champion Eagles 35-10. And they went on to win the NFL Championship in their very first season in the league.

Oh, and btw, the 1972 Miami Dolphins are the NFL's only "perfect" team with an undefeated, untied, championship finish. But the Browns beat them at that feat in 1948, 22 years before the Dolphins but in the AAFC so the record isn't counted in "NFL records."

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