The Lass Word: Time to Justify the Hype
Can he shake off seven months of hero worship?
By KenLass

It’s been one heck of an offseason for Jordan Love. Since walking off the field on January 20th after losing to the San Francisco 49ers in the divisional round of the playoffs, the life of the 25 year old athlete has been a whirlwind of adulation, fame and hype. The sports talk shows rave about him. The network TV promos for the upcoming season feature shots of him. He is in demand by every podcast host in America. He is seated courtside at Marquette basketball games. He was the star of football camps. His jersey is by far the top seller among Packer players. Touted by some as a league MVP candidate.
And then there is the money. A $75 million signing bonus, the most in league history. An average annual salary of $55 million, also highest in league history. More than Josh Allen. More than Jalen Hurts. A higher annual average than even Patrick Mahomes. Love has become unfathomably rich virtually overnight.
His numbers as a first year starting quarterback were actually a bit better than the first year numbers of his predecessor, Aaron Rodgers. So naturally he is now being commonly referred to as the equal of both Rodgers and Brett Favre, who will both be in the Hall of Fame. The Packers are widely regarded as one of a small handful of teams capable of making it to the Super Bowl, and Love is the reason. His peers around the league voted him number 34 among the NFL’s top 100 players.
It seems impossible that such attention wouldn’t change a person. Especially considering Love spent three long seasons as a virtual nobody, languishing on the sidelines as a back-up. Never being interviewed, seldom getting any notice. Suddenly that all changed. He has spent the last seven months listening to everyone talk about how great he is. And how much greater he will become.
In terms of personality, at least by outward appearances, the California native seems to be staying on an even keel. He says all the right things. He remains humble and always answers questions with “we” instead of “I”. His teammates indicate they still adore him. He refers to the team as “hungry”. He answers media questions with mostly cliche’s, and doesn’t like to elaborate. He still seems to be adjusting to the spotlight and doesn’t seem to enjoy, nor be completely comfortable with the cameras rolling. The complete opposite of Rodgers, who answered inquiries with extended, deeply thought out concepts and reasoning.
Of course, the bottom line is, how will Jordan Love play football this fall? His play in training camp was uneven. After declining to practice through the first week while his new deal was being finalized, he looked very sharp at times, going on hot streaks of completions and touchdown throws. Other times he struggled with accuracy and interceptions. He almost never had his preferred starting offensive line in front of him, and coaches stuck with mostly vanilla play calls.
Now comes the time to live up to the hype. It shouldn’t take long to see how his rapid rise to stardom affects his play. He will face a Philadelphia Eagles defense Friday night that is loaded with talent. On the other sideline will be Hurts, one of the quarterbacks challenging him for entry into the ranks of signal-calling elite. For Love, none of last year’s excuses will apply. He has four years in the system under his belt, one as a starter. He has four ascending and talented receivers, and two skilled tight ends to throw to. He has a former first team All Pro running back to hand off to. And the O-line should be at least adequate. He has an offensive-minded head coach, and one of the great quarterback mentors in the game in Tom Clements, in his corner.
There is every reason to expect that Jordan Love will play well. He certainly has shown the talent, the poise and the intellect. The key is to control what’s going on in his own head. Handling success will be his toughest opponent in 2024.
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Ken Lass is a former Green Bay television sports anchor and 43 year media veteran, a lifelong Packers fan, and a shareholder.
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Comments (13)
Leatherhead
September 05, 2024 at 04:05 pm
Well, if Love takes us to the Super Bowl, we'll all consider the money well spent.
Love does not have to be the 'star' of the show......this is more of an ensemble cast. And his job is to execute the play the coach sends in, and protect the ball, and make accurate throws. It's the job of Jacobs/Reed/Doubs/Wicks/Watson/Musgrave and Kraft to move the ball down the field.
Love is living large, no doubt. He's done all right for a guy who isn't even close to 30 yet. And it could give you a big head, but a wonderful thing about football is that getting smashed into the ground is a humbling experience.
IF Murphy and Gutekunst and LaFleur have known what they're doing, we'll win the Super Bowl this year. With the QB they drafted and developed. With a young, talented group of receivers. With a solid financial situation. Murphy retires, and leaves his successor with an organization in real good shape, on the field and off.
LambeauPlain
September 06, 2024 at 08:21 am
"Love" Offense. It is part of the SB goal. Finances are important.
You left out solid, complementary Defense, sorely lacking for much of the Rodgers era and year one of the Love's.
And STs to climb into the heady ranking of being merely average. Packer STs led the league in penalties last season. Bisaccia needs to finally deliver on his league leading salary and Assist HC promotion.
HarryHodag
September 05, 2024 at 04:40 pm
The reality is the Packers really had no option concerning quarterback. Love showed he has the ability to be a top-tier quarterback so there really wasn't any other way the Packers could go. Not that signing Love was a bad thing at all. He's a good guy with lots of talent. May he prosper.
But in my 60+ years of watching NFL football the one mistake fans, and to a greater extent the media, makes is assuming the upcoming season will be a repeat of the prior season. The Packers were the talk of the town in the last half of the season but they aren't going to sneak up on any team this year like they did last year. Every game is going to be a dogfight, especially in the division. While largely ignored by the national media the Lions are fully capable of going to the Super Bowl. The Bears will not be a walkover again. The Vikings were hurt at quarterback, but their defense is very good. I pick the Packers to go 3-3 in the division.
Love will be expected to lead the offense but having him play 17 games uninjured again might be a lot to expect. The Packers will be in the same position as the Vikings with a less-than-stellar quarterback situation if Love goes down.
I'm thinking another season at 10-7 is the most likely outcome.
Leatherhead
September 05, 2024 at 05:16 pm
You continue to believe the Lions will have the best season in their history. That's a pretty skinny limb, HH.
HarryHodag
September 06, 2024 at 12:58 pm
I put the cheerleader pom-poms down when the season begins and look at the situation from the perspective of how someone might look at the situation from the outside. I've been a Packers fan for 60+ years, good and bad, but I never get too high or low until the team can prove itself. They have the potential to be great, but they also have the potential to be mediocre.
I'm not a Lions fan, but can you deny that team is capable of going a long way in the playoffs? They should have a slight edge to win the division again, though the Packers will also likely be there as contenders.
The best season for the Lions was when they won the NFL championship in 1957 and had three other championships between 1935 and 1956.
WestCoastPackerBacker
September 05, 2024 at 05:30 pm
“ last half of the season but they aren't going to sneak up on any team this year like they did last year.” Wouldn’t this be equally or more true about the Lions? You’re concerned about Love staying healthy but that’s also true about Goff and Darnold and Caleb Williams. Maybe more true of Goff due to his age. Sure 10-7 is reasonable but GB has some playoff experience now. Both Love and LaFleur are smart guys and the team appears to be filled with guys who practice the right way. An injury or two on the offensive line or cornerback could be a big challenge, but any team is subject to issues with depth at key spots. Green Bay has as good as chances anyone else to be good to very good.
Oppy
September 05, 2024 at 05:41 pm
I’m on the record here as saying think it’s entirely possible Love could slightly regress in 2024- there were so many throws into insanely tight windows in 2023 that were either completions or incompletions that could have ended up picks. There were also a number of games that Love started very slow for the first quarter to half where he would throw high, off target balls to short or intermediate routes that could have been prime candidates for tips/picks but weren’t.. I think Love will continue to learn in 2024 and part of that learning is which of those tight throws to try and which to pass on. Part of that learning will be becoming more consistent in how he opens games. A lot of that learning will be the hard learning- when things don’t go the way you want.
However, I still think he’ll be a top 5, top 10 QB in the nfl regardless. I still think the Packers will prosper and continue to cement their position as one of the most promising teams in the league.
I also concede every year is its own, and you don’t know what the team is until the dust settles. Detroit is a tough competitor. The bears could be finally coming on. The Vikings.. well, they’re still the Vikings. It won’t be easy.
jurp
September 05, 2024 at 06:12 pm
To your point about Love, I seem to remember when Favre was starting out (1993-1995) he had a tendency to miss passes at the beginning of the game. Holmgren changed the game plans slightly so that the first 2-3 passes called were short, easy completions to get Favre into a groove. It worked, of course. If Love tends to start slowly (especially if he's over-throwing), then a similar approach might work for him. We'll just have to see how the season plays out.
If the NFCN is the toughest division in the NFC, then its winner has a great shot at winning the NFCCG. And after that, it's up to the Football Gods. It actually would not surprise me if the NGCCG had two NFCN teams in it, like in 2010.
Coldworld
September 06, 2024 at 07:21 am
What I’m looking for from Love is continued growth. Hes not what I hope he will be and we paid him anticipating he will be yet. Rodgers took a couple of seasons starting before he reached his peak. Love likely has a similar curve if all goes well.
To me the biggest single determinant of how we progress this season, other than health obviously, will be the performance of the Hafley D. How long will it take to click properly and how effective will it be overall once it does? If it’s anything like we hope, then the Packers are likely significantly better.
TKWorldWide
September 06, 2024 at 07:45 am
One of his teammates described Love as “cool like Doc Holiday.”
That’s good enough for me, Huckleberry.
tpvaughn
September 06, 2024 at 09:35 am
Ken, it just hit me. I remember when you were the sports anchor in Birmingham, AL quite a few years ago (can't remember the channel/TV station). Enjoyed your broadcasting then, and really like your articles on Cheesehead!
Boneman
September 06, 2024 at 09:56 am
There is no more development for Love, he got paid and will be expected to perform, period. Every QB has ebbs and flows in their performance, even the great Pat Mahomes. It's how you deal with adversity, how you make the right play at the right time to "win the game". It's about the other 52 guys playing with you. Right now the Packers are in prime position to have a memorable year. Even with all the youth, talent, organization and coaching that this team has in place, they will need a few lucky breaks to win it all. Quoting a favorite author, "journey before destination"! It's all about the journey baby, so lets gear up and have fun, this is what it's all about.
MitchAnthony
September 06, 2024 at 11:05 pm
They didn't.
Justify the hype that is. They did not justify the hype.