Curd is the Word: Another Legendary Departure
The "last time doing" moments are coming to a close with Mark Murphy
By GregMeinholz

The Green Bay Packers have had a shortage of names in prominent positions over my lifetime. Since 1987, they've had only five-week 1 starting quarterbacks, eight head coaches, five general managers, and three team presidents. The first three positions on that list might be the most impressive, but the value of the last one is a testament to the success of those who have held the position. You don't remain the President & CEO of the Green Bay Packers for over 18 years and get to ride off into the sunset at your retirement age if you're a failure.
Early Saturday morning, Mark Murphy's final edition of his "Murphy Takes 5" was posted on Packers.com. If you're unfamiliar with the column, the President & CEO would often take the time to answer many fan questions sent in to him, and these questions and answers would be posted on the team website. I have to give him a lot of credit for his willingness to take the metaphorical bullets shot at him over the years. There were a few doozies that were shared in the column, and his sense of humor and his ability to answer even the nasty ones with dignity and grace were very respectable.
Murphy talked about the highlights of his career in the position as well as some regrets. The regrets included his inability to win a Super Bowl with Brian Gutekunst and Matt LaFleur, considering how close they were in a few seasons. He also shared a more personal story, opening up about how when he first took his position, he had the chance to bring his father to two playoff home games at Lambeau Field, but he decided it might be best to wait for better weather in September with the start of the new season. Unfortunately, his father passed away from brain cancer several months before the start of the season and never had the chance to make it to a game at Lambeau. But of course, there were the highlights as well.
You can imagine the top moment of Mark Murphy's career was winning Super Bowl XLV in 2011, but many of his best moments or achievements came away from the football field. Murphy oversaw the South End Zone and concourse renovations, the new football and administrative offices, and a new locker room coming soon. When it came to off-field accomplishments, there are two that stick out in my head as being almost "legendary." These two would be hosting the NFL Draft and the development of the Titletown District.
The NFL Draft in Green Bay
I grew up watching the NFL Draft take place in Radio City Music Hall in New York year after year. That was just "Draft Theater" to me, and when the NFL decided to take the Draft on the road to different cities, it was cool in my eyes, but I never dreamed it would ever be in Green Bay. I watched the Draft go to the much larger NFL cities and figured that if I wanted to go to the Draft, I'd have to go down to Chicago or something, and that honestly didn't appeal to me at all. Not just because it's Bears country, but I just didn't want to deal with the trip to get there.
When Mark Murphy began his efforts to lure the Draft to Green Bay, it was considered a joke. All around the league and media, there were comments that there was no chance Green Bay could hold the Draft. It was too small, they said, it didn't have the hotels and restaurants needed for all the people it would attract, they said. Mark Murphy considered this all to be misguided and that Green Bay could easily host the Draft. And they did. And it was considered one of the most successful drafts in recent memory.
This was Mark Murphy's swan song. He could've just packed it up and called it a career in his final few years, but instead, he decided to push for hosting one of the biggest events in sports. And he nailed it.
Titletown
For many years, "Titletown" was just a nickname for Green Bay given the team's 13 World Championships. It still is a nickname. But now, Titletown also refers to the business district built just across the street from Lambeau Field. In 2003, with the construction of the Lambeau Field atrium, Mark Murphy's predecessor, Bob Harlan, helped make Lambeau Field a year-round destination to help with team finances. In 2017, Mark Murphy approved the purchase of 45 acres of land west of Lambeau Field. State-of-the-art buildings were constructed, as well as a 10-acre park and plaza.
Businesses occupying the buildings in these spaces now pay the Packers to be there. As you can imagine, rent next to the legendary stadium isn't cheap. It's as if under Murphy's direction, the Packers went from just a legendary football team to a legendary football team, and a real estate firm.
This, in my opinion, may be Murphy's greatest accomplishment as President & CEO of the Packers, as he has magnified the team's financial stability and metaphorically driven the Packers' roots in Green Bay, miles deeper into the ground.
Mark Murphy catches a lot of grief from those who may not understand his position and his accomplishments. But he deserves every bit of the accolades he is given, and will soon be deserving of his position in the Green Bay Packers Hall of Fame.
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Greg Meinholz is a lifelong devoted Packer fan. A contributor to CheeseheadTV as well as PackersTalk. Follow him on Twitter @gmeinholz and Bluesky @gmeinholz.bsky.social for Packers commentary, random humor, beer endorsements, and occasional Star Wars and Marvel ramblings.
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Comments (42)
Vachio
July 06, 2025 at 07:21 am
Oh come on! If he was actually any good, we'd have had 18 super bowl titles under his watch. <end sarcasm>
Guam
July 06, 2025 at 07:26 am
The author is correct that Murphy had a very good career in Green Bay, crowned by a Super Bowl win in 2010 and the draft held in Green Bay in 2025. However the author made no mention of a very hot button topic in this forum which was the restructure of the Packer organization where Murphy became the defacto GM of football operations as well as keeping Titletown and other responsibilities under him.
I am not a fan of this arrangement and strongly preferred the structure under Bob Harlan where there was a President of the organization with a football guy in charge of all football operations reporting to him. I think Murphy was able to cloud some lack of success on the football field (only one Super Bowl win with a HOF QB) with success in Titletown and the draft coming to Green Bay. Overall Murphy had a successful career in GB but I think he hid some shortfalls on the field behind some non-football accomplishments.
I hope Policy, who is not a football guy, has the wit to return to Harlan's organizational structure. At least then one person will be clearly responsible for the on-field performance of the team and not be able to hide behind accomplishments elsewhere in the organization.
LLCHESTY
July 06, 2025 at 08:27 am
Policy has already said the structure isn't going to change right now. I'm guessing he won't revisit it until he has to replace someone. If they had to replace Gutey I think the outside options would be limited to 1st time GMs.
Guam
July 06, 2025 at 08:38 am
I wouldn't have expected him to change it day one - too much like a swipe at Murphy. However I would hope he takes the first reasonable opportunity to do so as he is not a football guy by personal experience and should not be the defacto GM with his background.
LLCHESTY
July 06, 2025 at 09:57 am
If all he is doing is solving disputes I'm ok with that. If he's actively involved in day to day football decisions that's a different story and a return to 70s will be right around the corner. I've said for a few years now the the NFL is a big enough business that teams can have a president of football operations and a president of business operations. They can wave to each other when they punch in everyday and meet once a year.
Spock
July 07, 2025 at 08:27 am
Guam,
You keep saying Ed Policy "is not a football guy". You do know he was in charge of the Arena league and that his father is Carmen Policy the "football guy" from the 49er's, right?! Note: edited name and league venue, oops!
Guam
July 08, 2025 at 07:28 am
There is a difference between being an administrator and being a player or coach. I don't believe Policy has the in-depth knowledge of the mechanics of the game that Murphy had (who was a player at the NFL level). Policy is a lawyer by training and an administrator by profession and, to my knowledge, has never played the game beyond the high school level.
To draw a parallel with my own background, I retired as CEO of a telecoms corporation and my background was in finance. I was in charge of a company that relied on a significant amount of high level engineering to build and maintain our network (internet, voice and television) and while I spent 35 years in the industry, I certainly did NOT have the background to tell the engineers how to run the network. I made sure I had quality engineers reporting to me who knew who how to do so. I was an administrator and left the engineering to the professionals in that field.
I'm not an engineer and I don't believe Policy is a football expert.
GregC
July 06, 2025 at 11:20 am
It probably wasn't mentioned because it's turned out to be kind of a non-event. Once they replaced Ted Thompson with Brian Gutekunst, the team got back on track. I don't expect the management structure to be changed until either the GM or head coach needs to be replaced, and maybe not even then. The quality of the people in charge matters a lot more than the structure.
tyrolean_cheese
July 06, 2025 at 11:59 am
It´s probably a little bit difficult to win multiple SB, when your HOF QB throws multiple picks in multiple championship games.
And it´s not impossible without Raji´s pick6 that there would be no 4th Lombardi trophy.
Savage57
July 06, 2025 at 07:40 am
I've never understood all the angst about Murphy's decision to change the management structure.
A CEO names a COO, a CFO, and a CIO, and they all report to him.
The way it was was the anomaly, with the GM having all the control of football operations. Given MM's background as a player, union rep, and AD, it was understandable.
LambeauPlain
July 06, 2025 at 09:35 am
"Given MM's background as a player, union rep, and AD, it was understandable."
So why did he not assume acting GM duties long before 2017? The impetus for management by committee was McCarthy threatening to resign if the new GM was going to be Russ Ball.
McCarthy complained to Murphy there were too many silos and he didn't have enough say in team management. Murphy put the "committee" in place as a temporary fix to placate McCarthy. And 8 years later it remains. Murphy enjoyed the role.
I firmly believe the Committee overruled Gutey's desire to trade Rodgers a year earlier for all that Denver Gold. It would have been the best decision for the the Team. Rodgers had a lousy year and Love could have had another year as a starter under his belt.
Policy is not making any changes "now" out of respect for Murphy's farewell. But I fully expect he will go back to the Harlan model with the Wolfman and Ted running the football operation.
Superbowls appearances under the
Harlan model: 3. Murphy model: 0.
Ed Policy is an administrator, well versed in law and finance, not in what it takes to win on the field and assemble the players and coaches needed to get it done. I believe like Harlan, Policy will stay in his lane.
13TimeChamps
July 06, 2025 at 10:32 am
"So why did he not assume acting GM duties long before 2017?"
I've never understood this logic. Having Gute, along with Ball and MLF, report to the President doesn't mean he became the "acting GM". Did he also become the "acting HC"? How is having department heads, which is basically what these three are, report to the President/CEO so unusual? It's done in almost all large corporations.
GB recently reached a couple of NFCC games. Unfortunately, they lost both. How did this "structure" affect those losses in any way? So, this structure allowed GB to advance to those games, but somehow that same structure kept us from advancing further. It had nothing to do with Jones' untimely fumble or Rodgers Davantevision? Also, how do you explain GB's winning percentage since 2017?
I know I'll never change any of the Murphy haters views, and that's fine. It just makes very little sense to me.
PackerBackerAZ
July 06, 2025 at 11:48 am
Murphy hired LaFleur. How much input he had with LaFleur is anyone's guess. Can you say, definitively, that Murphy didn't involve himself with head coaching decisions?
The Packers could win 17 regular season games and not go to the Super Bowl. That makes their winning percentage, in my humble opinion, 0%. If the Packers don't win the Super Bowl, they've won nothing that really matters to me.
What makes the Packers football operations structure unusual? The fact that no other team in the NFL has adopted it. If the Packers had a gm that was in charge of all football operations, would they still have a head coach that hasn't been to the Super Bowl after six seasons? Would Ball have been able to overpay several players or still have a job? For that matter, why do the Packers still have a gm (in charge of player procurement only) with the abysmal first and third round draft picks he's made?
Murphy was very good for the Packers corporate well being. He hasn't been good for the football operations. Murphy wasn't responsible for the Packers winning the Super Bowl in 2011. He is culpable for them not winning another after 2018.
LLCHESTY
July 06, 2025 at 12:00 pm
"If the Packers don't win the Super Bowl, they've won nothing that really matters to me."
Why bother watching them then? If that's all that matters just wait until they're in the SB and watch them then.
I've been watching the Packers pretty religiously for 45 years and football in general for a couple years more. I watch for the enjoyment and to see things I haven't seen before. If I had you're attitude I would have stopped watching them after the 5-10-1 season. At least until 1997 anyway.
the_gavia_pass
July 08, 2025 at 02:56 pm
you watched with no eyes, becuase you did not see vince lombardi and his philosophy (that saved green bay from disappearing from professional football): "win is not the most important thing it's the only that counts"
13TimeChamps
July 06, 2025 at 12:28 pm
"Can you say, definitively, that Murphy didn't involve himself with head coaching decisions?"
Can you say, definitively, that he did? Kind of a silly strawman argument that makes no sense.
LambeauPlain
July 06, 2025 at 05:02 pm
Good grief, I am not a Murphy hater. That is a gratuitous shot.
We just disagree with management philosophy for the Packers. I believe decision making for the football operation should the purview of a GM. Gutey is not a GM in the true sense. He is only GM of Player Personnel.
I believe the GM should have Football Operations, Player Personnel, and HC reporting to him.
The President and CEO of the Packers now has those three department heads reporting to him and about 15 other departments heads as well (Marketing, PR, Finance, Communications, Legal, etc). President and CEO needs to be focused on Mission, Vision (Murphy had great Packer brand/fan development vision!), and Strategic Goal Accomplishments. I don't think he has time to be involved with the draft and whether to keep a veteran or Trade/Cut him.
I also do not believe Ron Wolf would have ever joined the franchise with this structure. Ron Wolf as GM of Player Personnel? LOL.
Gutey can handle the role and if he cannot, find someone who can.
So what is the reason the Packers have not had a SB appearance since this structure was in place? So who gets the blame, the GM of Player Personnel? The HC? Maybe the Director of Fooball operations? The Acting GM/Pres./CEO?
If no one is accountable then the SB will not be a meaningful goal.
Bitternotsour
July 06, 2025 at 06:23 pm
In most structures the Coach answers to the GM and is hired by the GM (Dallas as an exception, but Jerry functions as GM). Here's the rub. Murphy didn't become the GM, he made himself the defacto OWNER. He usurped the power of the GM. Let's face it, Murphy's towering achievements were a sledding hill and real estate ventures. He is also and was a consistent yes man for Roger Goodell.
That knot is tied. There's no untying it unless LaFleur and Ball ascent to answering to the GM, which is not the structure they agreed to in their contracts. Perhaps at the end of LaFleur's tenure they can restructure, but until then this is the way it's going to be...
dobber
July 06, 2025 at 07:22 pm
In Kansas City Andy Reid has always reported directly to president/CEO Clark Hunt....as has GM John Dorsey and now Brett Veach. Reid hasn't reported to the GM during his time in KC. The only thing that makes this structure different from GB is that there doesn't appear to be a third silo.
"That knot is tied. There's no untying it unless LaFleur and Ball ascent to answering to the GM, which is not the structure they agreed to in their contracts."
I think you hit the nail on the head in the last paragraph. Until there's some kind of house-cleaning, this structure isn't changing.
LeotisHarris
July 06, 2025 at 08:08 pm
" The only thing that makes this structure different from GB is that there doesn't appear to be a third silo."
That's the beauty of having a HC with the stature of Andy Reid. As long as he's wearing those 5XL shirts, and unless you catch him at juuuuust the right angle, you'll never see the third silo.
Bitternotsour
July 07, 2025 at 08:02 am
I don't know Leotis, Dobber has been talking about bringing a tape measurer into the locker room...
Bitternotsour
July 07, 2025 at 08:07 am
Andy Reid made his own personnel decisions since day one. Not a GM, and not Clark Hunt, (who I might add is the owner), and it further validates my description of the coup that Mark Murphy pulled off. Murphy made himself the owner. The board was compliant. Shame on them.
NFLfan
July 06, 2025 at 07:52 am
@S57-
Talented GM's and head coaches would never have agreed to work under Murphy's flawed hierarchy. Therefore, he only hired those who would surrender their autonomy. His reign was damaging to the Packer's team.
Policy has a lot to think about.
13TimeChamps
July 06, 2025 at 10:02 am
How exactly was it damaging to the Packer's team. Give us specifics. Please enlighten us. And do it with actual facts, not your usual conspiracy theories about what was REALLY going on at 1265 that only you know about.
Go research GB's winning percentage under Harlen/Wolf. Then the winning percentage during Murphy's "reign"?
How many NFCC games under Harlen/Wolf. How many under Murphy?
Where is this damage that you speak of?
NFLfan
July 06, 2025 at 11:10 am
@13-
Murphy knew he could control Gutekunst. An autonomous, successful GM with a good track record would not have accepted this hierarchy. It was my understanding that Murphy hired Gute and then changed the 'terms' to favor himself. A GM who required autonomy would have quit after that admission.
The trickle-down effect is that Murphy hired someone he could control who has consistently drafted very poorly in early rounds & wasted an inordinate amount of draft capital. This weakness has resulted in a lack of sustained vet presence or leadership. Some of these under-performing first-rounders have been given exorbitant second contracts many thought they did not deserve. This has further drained the bank account. There has been a steady reduction Pro-Bowl caliber players, and a need to pay for good vet players who were developed by others-MacKinney and Jacobs. Draft and develop has sputtered at GB. And there are too many first round picks who continue to play as starters when they compromise the team.
Look the D-Line for example-all first rounders. I don't know if the coach can 'cure' this problem.
13TimeChamps
July 06, 2025 at 11:27 am
"Murphy knew he could control Gutekunst."
And I foolishly hoped you would provide facts as opposed to conspiracy theories. I should have known better.
Here's a fact to chew on. GB's record under this failed, below-average GM over the past 7 years: 73-42-1 with two NFCC games. See how easy that was?
NFLfan
July 06, 2025 at 01:21 pm
@13
Either you work for Packer's PR or you are in denial.
splitpea1
July 06, 2025 at 10:14 am
I'm sure the local population and most Packer fans everywhere appreciate what Murphy has done from a business perspective for the city of Green Bay.
But I would like to see the franchise steering more towards doing whatever it takes to becoming a championship organization on the football field and actually bringing more titles in the here and now as opposed to falling back to the historical roots of "Titletown" for its prestige. So I hope Policy is bold enough to make the decisions that start a new chapter in Packers history that couple of more years added to the stadium facade.
NFLfan
July 06, 2025 at 11:14 am
'Title-town' will become irrelevant unless the Packers regain their storied excellence.
TarynsEyes
July 06, 2025 at 03:19 pm
It already is except for those who believe Championships before the SB era still matte, and they don't. That era is long gone, less a few remnants still breathing. The only factor that matters today, and until it changes, are SB wins, and the Packers are in the top of that era, not the very top as like the old version, but close and far away at the same time. Only the four SBs matter anymore, but it's hard for some to reconcile that fact.
Alberta_Packer
July 06, 2025 at 01:09 pm
Longetivity is not synomous with "legendary." However longetivity may be sufficient to get Murphy into the Packers Hall of Fame. Also "excellence." Which is one superlative that rarely seems to be associated with Murphy.
As for "Mark Murphy catches a lot of grief from those who may not understand his position and his accomplishments." Perhaps in the interest of balanced reporting - the next article should take a closer look at Murphy's non-accomplishments and positional overreach. Particularly as it relates to the onfield product.
NFLfan
July 06, 2025 at 01:28 pm
From what I have seen from the local GB media and their reticence to offer a balanced view of Murphy I am wondering if Policy will follow suit in his new role. There is an over-reliance on loyalty, often at team expense. I am not holding my breath. @ least he is not automatically extending the contracts of MLF and Gute for the time being.
Alberta_Packer
July 06, 2025 at 02:57 pm
I think that deep-dive critiques of Packers personnel are generally deemed unacceptable by the media pass approving Communications Dept. (whom I suspect are somewhat thin-skinned). Therefore the often meek articles from the local Packers media.
Meanwhile - I'm quite curious about the pending presidency of Ed Policy. In my assessment - his bona fides are much more impressive than what were Mark Murphy's. Namely as an Executive with the Arena Football League and Consultant to the NFL - prior to coming to the GBP. Also, I wonder how much (if any) Championship DNA he may have inherited from his father (Carmen) - during the 49ers Super Bowl runs in the 80s and 90s.
LeotisHarris
July 06, 2025 at 04:56 pm
Take a trip into Carmen Policy's past sometime when you're in search of a rabbit hole. From a young lawyer in Youngstown, Ohio to a defender of mobsters and advisor to the DeBartalo family. It's quite a story.
LambeauPlain
July 06, 2025 at 05:21 pm
Yeah, Carmen has a cloudy past....and was kind of a dink toward the Packers during the 90"s rivalry games. Always spouting off and making hyperbolic statements to the Sports Press about the city of GB vs SF... team legacies and recent WL record during the 80's and early 90's, etc...Until Wolf, Holmgren the Defense and Favre's O ended that chest thumping.
It seems Ed is not nearly the attention seeking narcissist his Dad was. He's kept a very low profile. Very much like Harlan.
Alberta_Packer
July 06, 2025 at 07:24 pm
So Carmen Policy would join the long and shady history of NFL Presidents and Owners with mob ties - i.e., Tim Mara - a bookie - who bought the NY Giants in 1925. And notorious gambler Art Rooney who took over the Pittsburgh Steelers. And crime syndicate bookmaker Mickey McBride - who owned the Cleveland Browns. And Carroll Rosenbloom - once owner of the Baltimore Colts and LA Rams. A high roller with a majority interest in a mob-controlled casino in the Bahamas. And +++...
LeotisHarris
July 06, 2025 at 08:01 pm
The beloved Ralph Wilson, too, may have known a guy who knew a guy who could help with things of that nature, if ya know what I mean, but we're just talkin' here...
Alberta_Packer
July 06, 2025 at 10:07 pm
In my younger days - I would travel to Ralph Wilson Stadium (from Toronto) for Bills games. I recall both the Stadium and Ralph Wilson as delapidated entities.
Bitternotsour
July 07, 2025 at 08:09 am
Sonny, it's not personal, it's business.
TarynsEyes
July 06, 2025 at 03:23 pm
I don't really concern myself with the front office doings or those in charge, though a contract paid here and there. I concern myself with the results that come from the field of play, and who isn't doing what is needed. That's all, and that's enough.
Snap the ball
July 06, 2025 at 05:14 pm
We won 186 games with MM 2nd in the nfl during his years. They built a nice TITLETOWN area and nice facilities. Also, the 1919 restaurant I can enjoy some French onion soup. Expanded the stadium seating. Nice Pro Shop
The other NFC north don’t have the area Packers do or other teams in the NFL.
Vikings don’t
Lions don’t
Bears don’t. Yet…. some how the Chicago mayor will tax people to death. He’s never met a Tax he didn’t like.
Bills working on it and Titans
I just can’t wait to go to Santa Carla for the Super Bowl and get the win.
the_gavia_pass
July 08, 2025 at 03:02 pm
2020 additions to rosters.
packers: nuts
buccaners:
shaquil barrett
carl nassib
jason pierre paul
ndamukong suh
breshad perriman
lesean mccoy
leonard fournette
antonio brown
rob gronkowski
tristan wirfs (draft)
antoine winfield (draft)
bucs beat us and won SB.
that is the perfect example of the murphy's packers.
that year Rodgers had 95.1 pff grade, one of the greatest all time for any player.
but packers management did NOTHING to help him win the SB.
so I count the days missing to that time Murphy will finally be OUT.