It started with this Ad Age post May 1st by Rich Thomaselli stating The disgraced one-time NFL superstar serving prison time for funding an illegal dog-fighting ring is primed to do public-service ads for People for the Ethical Treatment of Animals upon his release later this month. According to three people with knowledge of the matter, the proposed endorsement is part of a comprehensive PR scheme aimed at rehabilitating the quarterback's image and gaining him readmission to the league that banned him from playing. Then proceeded the blogging and twitter hashmark #michael vick worlds acting as though there were blood in the water.