My Favorite Mark Murphy Memories
With Mark Murphy's retirement approaching, here are a few of his top moments as Packers President.
By TimBackes

The time has nearly run out on the Mark Murphy tenure in Green Bay. In July, Ed Policy will officially take over as the next President of the Green Bay Packers, as Murphy reaches the Packers' mandatory retirement age of 70 (imagine that! mandatory retirement age!).
There are going to be a number of Murphy tributes coming in the near future, and deservedly so. The man has left a permanent imprint on the franchise and the city of Green Bay.
If you were to ask me the top five things I will remember Murphy for, here they are:
5. The transition from Ted Thompson and Mike McCarthy to Brian Gutekunst and Matt LaFleur.
The combination of Ted Thompson and Mike McCarthy brought a lot of success to Green Bay. While both were hired prior to Murphy's arrival in town, the triumvirate of the two of them with Murphy brought some very good times to Packer fans, including, of course, a Super Bowl championship. Yes, there was also plenty of heartbreak, but this group won a whole lot more than they lost, and provided some memories for fans that will last a lifetime.
After the 2018 season, in which McCarthy was terminated mid-year (a first for the 100-year-old Packers), there were many who thought the Packers were heading for some dark times. Aaron Rodgers was coming off a season of relatively ineffective play, and what was essentially a season-ending injury the year before. He wasn't exactly getting any younger. The Packers had missed the playoffs for back-to-back years since 2005 and 2006, marking the end of Mike Sherman's tenure and the first year of McCarthy's. It was too early to know what to expect out of Gutekunst after just one year in the General Manager role.
But the way Murphy handled the transition was greatly impressive. At the time, there was a lot of criticism over how he changed some of the power structures/silos in the organization, but the strong record the team has had since indicates it was indeed the right way to remake the leadership of the franchise. With Gutekunst and Russ Ball splitting different GM duties and LaFleur coming in as a young first-time head coach, the team had several strong winning seasons and deep pushes right off the bat, and have had one of the league's best records in that time.
4. The transition from Aaron Rodgers as quarterback to Jordan Love.
Gutekunst and LaFleur deserve a lot of the credit here as well for having the guts to draft Rodgers' replacement and then stick with the plan to show faith in Love, but Murphy also deserves plenty of credit for the support he showed in the process. Yes, he had the awkward "he's a complicated fella" during that spring and summer of strife in 2021 where it looked like Rodgers was going to be gone. Once again, the Packers faced a situation where they were going to hae to move on from a generational, franchise-altering talent at quarterback, and once more, Murphy's solid, steady leadership help make that transition as smooth as possible.
[More on that first instance later.]
3. The development of the Titletown District.
It's not just the football operations of the Packers' franchise that have seen great benefit from Murphy's tenure. Consider also the team's financial position. The Packers have had a couple stadium remodels and stock sales under Murphy's tenure, but more importantly, the development of the Titletown District around Lambeau Field helped make Green Bay a year-long destination.
If you'd been to Packer games before Super Bowl XLV, you know the entire area around that stadium is completely changed, and it continues to see yearly enhancements. There's something for everyone; restaurants, hotels, entertainment, playgrounds, a sledding hill for Pete's sake! Without the Titletown District, the Packers almost certainly never sniff the NFL draft in 2025,. Murphy's vision in pushing forward this initiative helped set the Packers up for much greater economic stability and opened the doors to opportunities that the franchise could have only dreamed of in its first 100 years of operation. This is a legacy that will live on far past Murphy's time with the team.
2. The 2025 NFL Draft
This was the culmination of all of Murphy's economic development work with the team. There were so many naysayers who believed it couldn't be done, including many within the Packers fanbase and on this very site! The word "infrastructure" became one I had to gloss over as I was reading people who seemingly thought Green Bay still was dealing with 1950s technology and that the team and NFL might not take this issue under consideration.
The draft ended up being a massive, resounding success for Green Bay and for the NFL. And seeing Murphy get to go up, relish the moment, and announce the Packers' round one draft selection (a wide receiver no less) in front of the absolutely massive crowd that he made happen, AND also get the cheers he very much deserved... that was something special that will stick with me as a fan.
What an event, and what a way to encapsulate Murphy's time in Green Bay.
1. The transition from Brett Favre to Aaron Rodgers
In the summer of 2008, Mark Murphy was a new arrival to Green Bay, and Brett Favre was the king of Wisconsin. There are many other executives who would have folded in the face of the pressure Murphy faced from fans and media to allow Favre to come back to Green Bay after his March retirement. But Murphy chose to stand by the relatively untested Aaron Rodgers and by his coach Mike McCarthy, who had brought out Favre's best year in a long time and who, behind the scenes, had been helping Rodgers to rebuild his throwing mechanics and develop into a true professional.
If you weren't a fan or are too young to remember, it's difficult to understate exactly how much vitriol was spewed that summer toward the Packers. A sizable portion of the fanbase sided with Favre over the franchise, and Murphy quickly became one of Wisconsin's most hated sports figures. But Murphy stayed strong with his convictions, and Rodgers eventually proved him right to do so.
Murphy's steadiness amid a turbulent moment in franchise history set the tone for his career to follow.
What a career and legacy. Thank you Mark Murphy for everything you've done for Green Bay, and enjoy the final several weeks of work before heading into a much-
PLEASE SUBSCRIBE TO OUR CHEESEHEAD NATION WEEKLY NEWSLETTER HERE.
__________________________
Tim Backes is a lifelong Packer fan and a contributor to CheeseheadTV. Follow him on Twitter @timbackes for his Packer takes, random musings and Untappd beer check-ins.
__________________________




Comments (13)
Savage57
June 19, 2025 at 07:16 am
The measure of a leader is his willingness to chart a course and his steadfastness sticking to it even when the seas rise.
Murphy had both in spades.
Well played, Mark.
KenEllis
June 19, 2025 at 10:36 pm
My favorite Murphy quote was this one from 3 years ago:
"I plan on making the last three years as successful as possible, with multiple Super Bowl championships!” https://www.usatoday.com/story/sports/nfl/packers/2022/07/13/mark-murphy...
How can any Packer fan not love a guy like Murph ... leaving aside the fact that Pack went 29-25 with a single playoff win over his past 3 seasons ... and the fact that the team has not appeared in a Super Bowl since Matthew Golden was 8 years old.
We'll never forget you Martin.
T7Steve
June 19, 2025 at 07:29 am
He's done a great job outside of the football operations. Inside football operations is another thing all together. One word Tim said above is a great description of it, "silos". He had no reason to get involved like a true "owner" and give ARod that last desperate contract.
the_gavia_pass
June 19, 2025 at 08:40 am
that contract came after Rodgers won back to back mvp. but also after that infamous 2020 night when they traded up to pick a QB. and they did not say a word or an sms to Rodgers.
they paid their mistake later with that contract.
but before that there were other big mistakes.
1. he did not manage well the late (sick) ted thompson
2. he picked the wrong GM, gutekunst has not all the skills to be a gm in the nfl. he lacks communication skills, both inside the team and outside. he has no long term vision. and also as a scout he is good at finding good players but he is bad at finding great players
3. he changed the structure instead of elevating the quality of the management.
mark murhpy was bad? no. was great? not at all. he was a good manager but he lacked vision and outstaning leadership
GregC
June 19, 2025 at 07:42 am
I much prefer the simple power structure of the GM being in charge of all football operations and choosing the coach. But I understand why Murphy changed it in 2019. Things had become rotten because of the decline of Ted Thompson. Communication was bad. This is what Murphy was talking about when he used the word "silos," by the way. Parts of the organization were working too much in isolation. So Murphy made himself the person who everyone reports to. That way, there could be no "silos," because Murphy would know what was going on, and leaders would be forced to communicate with each other in their meetings with Murphy.
It's hard to argue with the results. The team has had a lot of success since then. They have not won another championship, unfortunately, but I don't think that's because of the power structure.
dobber
June 19, 2025 at 09:16 am
"4. The transition from Aaron Rodgers as quarterback to Jordan Love."
Until a couple people write a tell-alls and air out the laundry from a couple perspectives so we can cross-check stuff, we'll never really know how all this really transpired and to what extent Murphy really was making the calls. We certainly have the viewpoint that Murphy muddied the waters too much over the last couple years of ARod's career--from "don't be the problem" to "he's a complicated fella" to "being foolish to let 12 go" to the huge contract (that really didn't seem to fit with how Gute was maneuvering the roster) that they had to cut bait on pretty quickly. I would argue that the handling of ARod will likely turn out to be the real black mark on Murphy's legacy, even if it turns out he wasn't really the one driving the bus.
" A sizable portion of the fanbase sided with Favre over the franchise, and Murphy quickly became one of Wisconsin's most hated sports figures."
I would say that from my perspective it was TT who drew most of the ire in this case. He was the guy at the microphone and he was responsible for the roster. I have family members who never forgave TT--never mentioning Murphy, because he never really came to the forefront at this stage--for how the Favre thing went down.
"3. The development of the Titletown District.
2. The 2025 NFL Draft"
There are fans out there, and a couple very vocal ones here, who poke at these and hold them up in contempt as if it's some kind of negative.
I would argue as we look back that THIS is where Murphy's greatest impact will have come. THIS is what the President of the board is really responsible for, and Murphy has done a masterful job of keeping the Packers at the forefront as pro franchises move away from just teams and game days to cultures and year-round experiences. Poke at the sledding hill all you want, but these are the things that every team is now doing to generate revenue that they don't have to share.
"5. The transition from Ted Thompson and Mike McCarthy to Brian Gutekunst and Matt LaFleur."
This is all about the power structure shift, as well. The end of the McCarthy era and the decline of TT (and how that was hidden as he was shepherded into retirement) left a significant stain on the Packers brand. As usually happens in these kinds of cases, when oversight is lax or makes a significant blunder, management tends to tighten its grip and overcompensate--we're seeing that right now with our institution. Sometimes that works out. I'd argue it did in this case.
We seem as a fan base to broadly be against the current "corporate" structure, but struggle to come up with substantive reasons why aside from "nobody else does it this way." In part, it's because we really don't know how involved the CEO has been in on-field/team decisions--it almost seems as if Murphy has receded in this area since the ARod thing. My understanding is another team recently made similar changes, but I can't find which. Ed Policy--who DOES have a track record of being around the league and around professional sports, although not in player personnel--has indicated that he doesn't have any plans to change the current power structure. That shouldn't be surprising given the fact that the Packers are generally viewed as ascending and not wallowing. His ability to keep the parts working together and quiet infighting moving forward will be key. It could be that he'll be far superior to running this structure than Murphy was...we'll have to find out.
Alberta_Packer
June 19, 2025 at 02:11 pm
Re: Titletown
A project as expansive and capital intensive as Titletown - would have been conceived and launched by the Board of Directors. The President's primary role is then to turn concept into reality - which it appears that Murphy has been succesful in doing. Although many others would have been involved in this mega-project - including Ed Policy with his legal background. My main point being is that while Murphy certainly deserves credit for his part - he was not a one-man show. There are bouquets that also need to be handed-out to others.
Bearmeat
June 19, 2025 at 06:05 pm
Right on on all points, Dobber.
I’d add that while you are right - We don’t know who said what and did what with Rodgers, when we DO get that tell all, I’d bet more than a few bucks that Gute was not the one who wanted 12 back. I’d guess it was MLF (Remember, Love was clearly not ready until 2022 and ARod signed that contract after 2021), and Murphy listened to the coach, not the GM.
That contract, and the loss of draft capital that trading the MVP to the Broncos would have generated, will come to be know (also IMO) the biggest black Mark on Murphy’s legacy.
NFLfan
June 19, 2025 at 09:24 am
I understand that Murphy was trying to right the ship after Ted Thompson's decline, but that decision should have been temporary. He continued to retain control. Gutekunst has been a GM for 7.5 years and the fact that Murphy has kept this hierarchy in place has been very questionable. Men of undeniable character kept the silos separate for important reasons.
On some level he may not have trusted Gutekunst fully or just chosen to retain control.
There has been a slow but noticeable decline in the Packers since the healthy Ted Thompson years. There are few pro-bowl caliber players, few vet leaders. Where are the Julius Pepper's, Charles Woodson's, Clay Matthews, Jordy Nelson's, Davante Adams, Donald Driver's, Bakhtiari's, Aaron Rodgers and so many more iconic players that made up an iconic team?
There is too much emphasis on misplaced 'loyalty',(Bisaccia, Barry), 'stability' masking mediocrity, retention of a President/GM/Head Coach year after year without commensurate results. Gutekunst has not drafted well in early rounds for years now and therefore the 'draft and develop' concept has not succeeded, so he then needs to pay for those who were developed elsewhere. An owner would have moved on from this failed model as too much capital, both Draft and $$$ has been wasted. But the share holders hold no power so the beat goes on.
We discussed these very issues last year though it is very clear to me that last year's voices are quiet this year.
Let's protect the current status quo-yeah! Word on the street is Gutekunst and MLF are 'shoo-ins' for contract renewal after next year unless something really 'untoward' happens- Good grief.
dobber
June 19, 2025 at 09:54 am
Ed Policy has said no extensions this year for Gute or LaF, which leads them into an off-season leading to a season of them being lame ducks--which Policy also said he prefers not to have. That augurs to some degree that Policy is doing some evaluation of individual performance and direction...or it means he's swamped and feels those areas are covered so he doesn't want to deal with that at the moment but will after the season.
Whatever the case, it allows for a challenging 2025 season to weigh into how this team is shaped going forward.
NFLfan
June 19, 2025 at 10:06 am
.
NFLfan
June 19, 2025 at 10:19 am
@Dobber-Yes, I have read those explanations as well, however, Policy, though he is not a 'football guy' has had a front row seat for 6-7 years regarding the merits of Gutekunst and MLF and certainly could delegate the additional gathering and analysis of 6-7 years of previous data (Gutekunst/MLF) and combine it with the upcoming season's data.
There are brilliant football analysts who could guide him within a 1-2 weekend time-frame.
I would support a 1 year 'prove-it' contract for both Gutekunst/MLF if the Packers continue with a record of less than 9 wins.
Alberta_Packer
June 19, 2025 at 11:47 am
Whatever favorite Mark Murphy memory I may have - is instantly displaced by his mismanagement of the Ted Thompson, Mike McCarthy and Aaron Rodgers transitions. Each being a major setback for the Team going forward. I estimate that his plodding decision-making has cost the Team 2-3 growth years.
Still he will get his gold watch, pats on the back and probably inclusion to the Ring of Honor. So the usual old boys club stuff - whether he truly deserves it or not.