Cory's Corner: The NFL's Broadcast Fees Should Be About More Than Just Money
Streaming services were supposed to be the next frontier for sports, but are they aren't as glorious as expected.

“Show me the money!”
You can hear it being shouted from NFL commissioner Roger Goodell as he looks to rake in even more money in broadcast fees.
The NFL’s growing embrace of streaming should make fans uneasy — not because change is inherently bad, but because of who ultimately pays for it.
For decades, watching football in America was relatively simple. Turn on the tube, find the game and settle in. Even as cable and satellite expanded the landscape, the core experience remained widely accessible. That accessibility wasn’t accidental; it was reinforced by policy choices and business decisions that prioritized reach. The league understood a basic truth: the broader the audience, the stronger the sport’s cultural grip. Think of it this way, the largest audience for a non Super Bowl game was the 2025 Chiefs-Cowboys Thanksgiving clash on CBS. Yes, I know that Thanksgiving is a rite of passage. There’s just something about enormous amounts of gravy and football that make for a complete day. But — the other half of the equation was the game was easy to find.
But today, that model is under pressure as the NFL leans further into streaming deals that promise massive revenue but risk fracturing the viewing experience.
The shift is already underway. By the 2026 season, NFL games are expected to be spread across at least four major streaming platforms — Amazon Prime Video, YouTube, Netflix and Peacock. Instead of being confined to a handful of channels, games are scattered across a growing list of services, each with its own subscription fee, interface and limitations. For the league, this is a financial windfall. Tech companies are willing to pay billions for exclusive rights because live sports remain one of the last true bastions for drawing large real-time audiences.
For fans, however, the picture is less appealing. Following a full season may now require juggling multiple subscriptions, remembering which service carries which game, and paying significantly more than in the past.
There’s also an equity issue that often gets overlooked. Not every household has high-speed Internet or the ability to navigate multiple streaming platforms with ease. How many dive bars in the Wisconsin northwoods are seamless at doing the input switch for a streaming game?
Traditional broadcast television, for all its limitations, remains one of the most universally accessible mediums. Moving too far away from it risks leaving behind older viewers, lower-income households, and rural communities. In a sport that prides itself on being a national unifier, that’s no small concern.
To be fair, streaming isn’t inherently the villain. It offers real advantages: flexibility, innovative features, and the potential to eliminate outdated restrictions like local blackouts. Done right, it could enhance the viewing experience rather than diminish it. But “done right” requires restraint — something that’s hard to maintain when billions of dollars are on the table.
The NFL is at a crossroads. It can continue down a path that prioritizes short-term revenue gains through exclusivity and fragmentation, or it can strike a balance that preserves broad access while embracing innovation. Fans don’t expect the league to ignore new technology or leave money on the table. But they do expect the game to remain watchable without jumping through hoops.
That growing complexity is part of why the Department of Justice has reportedly taken interest in how the NFL structures and sells its broadcast rights. At issue is whether the league’s collective approach — bundling games together and selling them in massive, exclusive packages — limits competition in ways that could ultimately harm consumers. Things like not putting streaming games on network TV for games in-market. Regulators are looking closely at whether these deals concentrate too much power in the hands of a few media and tech giants, potentially driving up prices and reducing access. As the NFL pushes deeper into streaming, the question is no longer just about innovation — it’s about whether the system still serves the fans who made the league so dominant in the first place.
If that expectation is lost, the NFL may find that its biggest strength — its massive, unified audience — has quietly started to erode.
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Cory Jennerjohn is a graduate from UW-Oshkosh and has been in sports media for over 15 years. He was a co-host on "Clubhouse Live" and has also done various radio and TV work as well. He has written for newspapers, magazines and websites. He currently is a columnist for CHTV and also does various podcasts. He recently earned his Masters degree from the University of Iowa. He can be found on Twitter: @Coryjennerjohn
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Comments (22)
Guam
April 11, 2026 at 07:54 am
Very interesting article from Cory, but it lacks a little perspective. Cory touts broadcast television as the "answer" to streaming services but fails to understand that the evolution of television technology was largely because of the shortcomings of broadcast TV.
Cable television started out as response to people's inability to receive broadcast television services. Mountain ranges and other topographical features blocked people's ability to receive broadcast signals (even though they were in the broadcaster's nominal footprint) and cable TV was born as a means to distribute television signals to hard to reach places. The realization that cable TV could also carry other non-broadcast signals (ESPN, CNN, etc. etc.) only came years later. Cable TV exploded the amount of programming available to viewers.
As much as cable TV helped television in general, it is not a ubiquitous service either. People traveling, people in remote geographical areas, people at work often have little or no access to broadcast or cable television services. But they do often have access to cellular services that can provide streaming capability to their phone. Now you can carry your television with you where ever you go. Streaming is simply the next extension of television pushing viewing capability ever closer to every customer.
You can't stop technology, particularly one that benefits the consumer. Cory may not like viewing football games on his phone, but lots of other people do. Streaming isn't going away and likely will continue to grow. You may as well get used to it.
And for the record, I am a 75 year old viewer who doesn't like watching football games on his phone, but I have also been around long enough to recognize that streaming services are expanding the reach of television viewing just like cable TV did for my age group.
crayzpackfan
April 11, 2026 at 08:10 am
I agree with everything you said. I think though, it is the fragmentation and costs that have people concerned. With the games spread out between so many services along with the subscription fees, it adds up. I only wish my eyes were still good enough to watch a game on my phone. ;)
Guam
April 11, 2026 at 08:23 am
Cost is always a topic. People bitched about "paying for television" when cable TV first came out because they were used to free broadcast TV. Now they quietly pay their cable bill and bitch when they have to pay for streaming services. Cost escalation only stops when people actually refuse to use and pay for a service. And streaming services continue to grow every year.
I always watch what people do, not what they say. And for decades people have continued to pay more for better access to television services. The NFL will only change if people vote with their wallet instead of their mouth.
crayzpackfan
April 11, 2026 at 08:54 am
You're not wrong. :)
Guam
April 11, 2026 at 10:12 am
Wish I was.......:)
SicSemperTyrannis
April 11, 2026 at 09:02 am
Every sport that goes off of broadcast TV becomes irrelevant.
Remember boxing? Nobody pays attention anymore.
Michaela Shiffren has tried to get skiing back on the air, with some (limited) success.
The NFL can seal their own doom.
SicSemperTyrannis
April 11, 2026 at 09:24 am
Cable was about skipping the commercials by paying for it instead.
That benefit is gone. ENTIRELY.
Streaming is mostly about getting news from non-legacy sources because they've become so untrustworthy that they don't even count as journalism anymore.
The decline in interest in sports as a whole is best gauged by the total number of yutes participating in sports, which is abysmally low. Especially in football.
The NFL leaning into betraying their support base will see them replaced by figure skating, curling, and some other Olympic events. It suggests that ESG financing is a motivator. ("The NFL is gay")
While some players are the straw that stirs the drink on offense, Cory remains the spoon that stirs the pot; he's opened up things as far reaching as the AG being replaced and how that might impact the topic.
🍿
Guam
April 11, 2026 at 10:28 am
Sorry SST - cable always had ads - originally less of them but now they have the full compliment (I was an executive in the industry for my entire career).
I have mixed personal feelings about streaming but I can see they are the future. I just got the Masters App (Masters Golf Tournament) and am floored by the sophistication of the streaming App. I can choose to watch the general coverage of the Masters or I can choose to follow a player and see every one of his shots. I tried following Rory McIlroy and got to watch him play Augusta without any other video shown to me. There are many other options within the App to customize my viewing preferences.
This is the tailored sophistication that a streaming App can do that neither cable nor broadcast can. The NFL is behind the curve in this level of detailed viewing but I am sure they will catch up. Streaming is here to stay and its staying power has a lot more to do with where you can watch TV and what level of tailored viewing you want than just about money.
I think many sports are/will expand their viewership through streaming apps rather than betray their base. I have a hard time keeping up with the changes because I am old and resist new technology just due to mental fatigue. That doesn't make the changes wrong.
HarryHodag
April 11, 2026 at 10:43 am
Well, here's a 71 year old who sees streaming as the goose who laid the golden egg. The NFL became the top sport in America based on broadcast TV. To the consumer it was 'free'(with seemingly endless commercials) but you could get your favorite team without cost.
Streaming is going to force people to make real decisions about what they want to watch. I have Netflix but I refuse to get Amazon Prime. I have to do this stupid thing about buying Prime then canceling at a $14 cost to see one Packers game. Our cable makes you take a higher tier to get the NFL Network which has games. You can see every game on You Tube or some other streamer. I'm only interested in the Packers. It's like ordering 20 birthday cakes when one will do.
Sorry, I pay them enough. I'm sure as the greedy barons of the NFL continue their quest more of this will be coming. They see the fans as willing to pay anything anytime or you don't get your game. That sucks. People who defend this have the extra money to pay. Never forget there are folks without unlimited discretionary income.
I think in time I will be back to the real 'good old days' where my only avenue to follow the Packers will be on the radio until that medium also dies a slow death thanks to streaming.
mrtundra
April 11, 2026 at 08:19 am
What good are the streaming services, if local TV media controls what's aired? If the local media team is playing at the same time your team's game is playing, will your team's game be aired, even if it is on a streaming service?
PeteK
April 11, 2026 at 08:27 am
Greed will destroy the game. Soon we'll ned to pay 5 different streaming services to watch teams that will be hampered by injuries after playing 18 games.
PackfanNY
April 11, 2026 at 09:05 am
The NFL is a corrupt, money hungry entity. Surprise, surprise. Years ago I changed my whole TV viewing by purchasing a satellite to buy the Sunday Ticket so that I could see our beloved Packers. It sounded perfect. They charged whatever and I paid to get ALL games. ALL meant ALL.
I was fortunate to have the resources to buy it and was relatively satisfied. Then after many years the contract with Directv ended. So the NFL in its endless greed starting selling a streaming Sunday Ticket package. Of course “every game” DOESEN’T mean “EVERY “ it became well not the Thanksgiving Night game or a certain playoff game or a Christmas game and so on and so on and so on. ALL no longer means ALL it means some at OUR discretion as denoted in the fine print.
All so the NFL could turn over your sofa to get you to buy more and shake you down for every red cent. Don’t even get me started on the International games money grab.
SicSemperTyrannis
April 11, 2026 at 09:33 am
Interesting thoughts!
Today is the quitest day of the year for Orthodox Christianity, Holy Saturday, so I offer a relevant proverb:
"The horseleach hath two daughters, crying, Give, give. There are three things that are never satisfied, yea, four things say not, It is enough" (Proverbs 30:15)
GreenandBold
April 11, 2026 at 09:27 am
Love that the DOJ is looking into the NFL streaming scam but we know nothing will happen . We are already jumping through hoops to see Packers games . All of a sudden some random game is on Peaflix on a Wednesday night . I have lost interest in the NBA and MLB . Two teams in Ohio and you can’t find any of them on TV . I hope the NFL finally goes too far but the fans will have to decide that .
TarynsEyes
April 11, 2026 at 10:39 am
I stopped paying for TV a long time ago and have NEVER had a streaming service. I resigned myself to one thing only, the Internet. It costs me $45 a month and not a penny more, and there isn't a single thing I can't watch: TV shows, movies, and sports of any nature, whenever I want, and this includes Dodger games and Packers games. Right now, I have about 20-25 places to do such and until they're taken off the Internet, No, it isn't piracy if the Internet offers the sites for it. It's really great how I watch what I want when I want. Live, reruns, game replays, everything.
The problem is you've become dependent on the phone for all you do, and that's exactly what they want for it. The cost is high for convenience, so don't cry about what you want; pay the price or find another way to live and enjoy what you want. It's out there, you just need to adapt to use it. with less convenience. Some things simply shouldn't be accessible every waking and walking moment.
Since'75
April 11, 2026 at 12:18 pm
Translation: Deal with it.
Since'75
April 11, 2026 at 12:20 pm
"...... but are they aren't as glorious as expected."
Cory, i thought i told you to get a proofreader.
JK 😉
Coldworld
April 11, 2026 at 03:09 pm
At the root of this is the Sports Broadcasting Act of 1961 (SBA). That law expressly permitted leagues to pool broadcast rights. Before that, rights were held to be exclusively owned by the home teams and that it would be anticompetitive to allow the teams to form a cartel to market them as a single league product.
In those days that stopped big market teams cornering the dollars. It also enabled the league to market itself unitarily of course, which proved very lucrative. However, particularly since TV revenue was paid for by advertising, it actually made it more accessible to fans and relatively independently of location. It was a win:win for consumers and the league as a whole and the Packers in particular, as a small market team.
Arguably that changed, or began to, once the league started breaking up the season between subscription providers as well as free to air, but it really accelerated once those providers became both more numerous and less universal. Instead of facilitating access, the League is now asking fans to pay possibly multiple sources. At least those strictly legally minded.
So now one could argue that the league wide cartel is being used as a tool not to broaden access but to restrict it and/or leverage a higher cost of consumption. At that point, the bargain becomes more one sided in favor of the league. That’s essentially the conundrum.
I have to say that I think the league got too greedy here. I agree, the balance is skewed and will skew more. I’m in favor of resetting that to some extent by requiring open access where providers have too limited subscription and by restricting the number of providers who can own rights in any given season.
Of course, that may suppress league income below what it could be, but that was on the back of a legal exemption that it undermined itself. Cake-and-eat it thinking that destroyed the primary justification for the monopolistic exemption that bred the fatted calf that is the modern NFL franchise (or about 3/4 of its income): TV revenue.
Swisch
April 11, 2026 at 05:29 pm
Penny wise and pound foolishness.
If it continues to insult the fans and ruin the traditions, the NFL risks its irrelevance.
Never underestimate the power of human folly to ruin a good thing.
Go ahead, change the name of Lambeau Field to the Menards MegaCenter.
Put advertisements on the uniforms until the players look like NASCAR drivers.
Continue to demean longtime fans with insulting slogans that basically tell us we are racist ignoramuses.
Meanwhile, these fans are increasingly struggling to make ends meet in a gig economy that requires two or three low-paying jobs and none of them providing benefits. However, make these fans pay for six streaming services to watch the Packers.
At some point, what's so special about rooting for the Packers? What's the big deal about the NFL and its heritage? Who cares about the history the league and the records of the players and the glory of past champions?
There's a lot to be said for traditions. There's a lot to be said for appreciating the customer. There's a lot to be said for maintaining a mystique that's been hard-earned over the course of a century but can be easily dissipated by artificiality.
***
It's not that the whites are privileged and the blacks are impoverished; it's not that the urban ghettoes are pathetic and the countrysides are paradise. The whole nation is in decay. People of all colors are strained to the breaking point.
America is the land of addiction, divorce, and diabetes 2. It's an embarrassment for such a great country to be in such steep decline.
In our Gilded Age 2.0, a tiny few own almost everything, and the vast majority own almost nothing. We work on their corporate plantations. We rent from their company towns. We are paid in their worthless scrip.
We are debtors and dependents. We're all getting the shaft.
Even the better off among us must fall in line or be censored and cancelled and ostracized. It's considered hate speech to simply disagree with our social betters (e.g., Jaden Ivey being cast aside by the Chicago Bulls of the NBA).
If we want to avoid the horrors of socialism, we must reform the abuses of capitalism.
To paraphrase G.K. Chesterton, we need a capitalism in which the most of us own capital.
Ownership is independence.
***
Roger Goodell makes $40-$80 million per year as NFL Commissioner.
I don't really know the amount. I'm not sure if his salary is public.
It's obscene, though. So obscene that Goodell distracts us from his extravagance by putting meaningless slogans on the helmets of the players and writ large across the back of the endzones. He distracts us so as to divide us.
If we're fighting each other, we won't notice that the likes of Roger Goodell consider themselves worth something like an obscene $60 million per year. We won't notice that even America's most prominent socialist, Bernie Sanders, apparently owns three houses. We won't notice that the leading politicians of both parties are in almost all cases filthy rich.
The husband and wife both working hard to make $60,000 per year -- and still $10,000 in credit card debt and unable to buy a home -- might wake up to the senseless disparity.
What in the world is that guy Goodell doing to make so much money when all he seems to do is insult me with BLM slogans and Bad Bunny, while making it more expensive for me to watch games?
Maybe people of all colors will realize their mutual plight and join together in a solidarity of rejecting the elitists and supporting each other.
If we don't, it's more than the Packers and the NFL that will be lost. America, too, will fade like the Roman Empire. Lambeau Field will deteriorate to the Colosseum.
Packerlifer
April 11, 2026 at 05:44 pm
People can live 3 minutes without air, 3 days without water, 3 weeks without food. How long can they live without sports entertainment?
TarynsEyes
April 11, 2026 at 07:26 pm
Worse, how long can people survive without the need to hate something or someone, regardless of whether they know anything about it or the person? My guess is about 1 hour. I guess the phone-addicted user spends at least 80% or more of the time on the phone scanning the hate posted on it.
ThunderFromDownunder
April 14, 2026 at 05:45 am
I know this article is mainly about the US but Dazn is a godsend for me in Australia . The NFL is on free to air TV ( 3 games )but the games were getting to be a bit shit . This is the only chance for me to watch all the Packer games .