The NCAA recently made a ruling that allows student athletes to get more educational benefits... and endorsement deals. To understand the impact this will have on the future, we only need to look at what could have happened in the past.
The Packers have been searching for their No. 1 running back all season after starter Eddie Lacy went on injured reserve, even going so far as to sign not one but two free agents in their pursuit of a balanced offense.
But the player who will prove to be the Packers' lead rusher has been on the roster since training camp. He was just playing a different position.