I’m going to miss Greg Bedard. He has been omnipresent in my online media social circle for nearly two years now. His style, commentary, and relentlessness have truly been legendary in the expanding world of social media and digital humanities. Bedard beat everyone to the punch. He beat Wilde, he beat Demovsky, and he is still waiting on McGinn. This weekend, Packer fans are truly losing a valuable and one-of-a-kind life line to the Green Bay Packers.
The Packers could learn a valuable lesson from Mr. Bedard; engage your fans with eagerness and they in turn will do the same.
It’s not that I am down on the Packers organization, but they need to step into the now. As our society finds itself getting closer and closer with technology and one another, the Packers should embrace the change and blaze the trail rather than resist its inevitability. They should take the reigns and set the standard, period.
Today’s fan demands transparency and interaction. The online success of Greg Bedard and the JS Online blog are irrefutable proof of that. While the Packers do everything to shut the fans out, Bedard did everything to let the fans in. He wasn’t always happy, he didn’t sugarcoat anything, and most importantly he told things like they were. That alone demanded respect whether you agreed or not. Packer fans can deal with the news, they just want the truth.
The Packers need to follow Bedard’s game plan; tell your fans like it is, let them in, and they in turn will admire you for it.
It’s funny because you know the Packers are sitting there thinking that if they let the common fan in, the common fan will take the opportunity to disgrace the team at every turn. In reality, the only reason the common fan is complaining is because they are always kept in the dark and don’t know any better.
This effort starts on the podium, continues on the website, and ends in the front office. If you want your fans to continue to support your efforts, you need to engage them, answer their questions truthfully, and in turn I guarantee they will walk away a bigger fan than before.
Something Greg Bedard figured out on day one and something the Packers need to take note of.
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