Favre never thought about failure either, and he’s got the record for most INTs. I guarantee you that Rodgers thinks about failure. But only enough to make sure he avoids it.

Back when I used to instuct skydiving, I stole a line from one of my instructors: look away, turn away, fly away. The idea was that if you saw something you wanted to avoid, don’t stare at it. Look where you did want to fly. Powerlines were the perfect example. They’re a good way to get electrocuted. So the instruction was to look where you did want to fly, rather than staring at the powerlines.

But an even worse mistake was to be unaware that they were even there. You had to first acknowledge that there is a problem. Then focus on where you wanted to be.

So I hope that NTAF means: don’t dwell on failure. Because the literal meaning seems like really bad advice to me.