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Rodgers Makes a Marketing Change

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Rodgers Makes a Marketing Change

According to Don Walker of the Milwaukee Journal-Sentinel, Packers quarterback Aaron Rodgers has hired a new marketing agent to replace H. Coal. Players Inc., the "marketing arm of the NFL Players' Association," confirmed the new agent is Andrew Jeter of Encore Sports and Entertainment, which is based in California.

The move is substantial from a marketing sense, as Rodgers has deals with Ford, Associated Bank, State Farm, Nike and several others. Jeter's company also represents Saints quarterback Drew Brees.

***PACKERS microblog***

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dgtalmn's picture

Merchandizing, where the real money is made.

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