According to Don Walker of the Milwaukee Journal-Sentinel, Packers quarterback Aaron Rodgers has hired a new marketing agent to replace H. Coal. Players Inc., the "marketing arm of the NFL Players' Association," confirmed the new agent is Andrew Jeter of Encore Sports and Entertainment, which is based in California.

Aaron Rodgers has a new marketing agent to replace H Koal. Players Inc. says it's Andrew Jeter. ht.ly/ajt3C

— Don Walker (@DonWalkerJS) April 16, 2012

The move is substantial from a marketing sense, as Rodgers has deals with Ford, Associated Bank, State Farm, Nike and several others. Jeter's company also represents Saints quarterback Drew Brees.

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