The Green Bay Packers posted franchise records for revenue and income during the 2012 financial year.
According to the team’s official site, the Packers brought in $308.1 million in total revenue and a net income of $43.1 million during the last fiscal year. Both beat previous franchise records, while profit from operations of $54.3 million also set a new high watermark for the team.
Packers CEO and president Mark Murphy said that performance on the field (second consecutive division title) and unmatched support from the fans helped create another record-setting year financially.
The Packers also got a big lift from the new collective bargaining agreement, partnerships with new sponsors and the addition currently being constructed at Lambeau Field.
Stability has come from an expansive labor agreement, and money from Nike and television deals have helped teams across the board. Also, adding 7,000 new seats to Lambeau Field (now at 80,750 capacity) has made the historic stadium the third largest in the NFL, behind only FedEx Field (Washington) and Metlife Stadium (New York).
According to Murphy, the 7,000 seats will result in a local economic impact of roughly another home game per year.
New deals for quarterback Aaron Rodgers and Clay Matthews were not accounted for in the last fiscal year, which is reflected in lowered player costs. Murphy said those contracts will be seen in next year’s financial records.
Overall, the future of the Packers—at least financially—has never been brighter.
“We’re stewards of the organization, leaving it better than how we found it, and we are,” Murphy said.
Zach Kruse is a 24-year-old sports writer who contributes to Cheesehead TV, Bleacher Report and the Milwaukee Journal Sentinel. He also covers prep sports for the Dunn Co. News. You can reach him on Twitter @zachkruse2 or by email at firstname.lastname@example.org.