Former Green Bay Packers quarterback Brett Favre has joined the board of directors for Sqor, a new social media website connecting fans and athletes, the company announced Monday.
“Brett Favre is someone who understands innovation, audience and competing to win. Brett’s appreciation of the needs of professional athletes and the relationship between the athlete and the fan are what makes Brett’s involvement with Sqor so valuable,” said Sqor CEO Brian Wilhite.
As someone who’s social media use on Twitter has been sporadic and could not be described as organic, it perhaps comes as a surprise that Favre would invest his time into such a venture.
Perhaps Favre’s venture into social media is his newest attempt in what appears to be a campaign at reconciliation with the Green Bay Packers organization and its fan base.
From appearing at the NFL Honors awards show with Aaron Rodgers to taking responsibility for events than transpired in 2008 that led to his eventual trade to the New York Jets during a recent radio interview, Favre has been making headlines lately, which likely has been no accident.
“When I first met Brian Wilhite and the team behind Sqor, I was impressed by what they were setting out to do. The success to date has been awesome, and I think the sky is the limit with Sqor. I am excited to be joining the Board of Directors and looking forward to contributing in any way that I can to help the company succeed,” said Favre.