On the Packers' Play-Action Success and the Arrival of Davante Adams

Play-action is still working for the run-starved Packers, and a rookie exceeding expectations early on. 

Green Bay Packers wide receiver Davante Adams by Brad Barr—USA TODAY Sports.

Green Bay Packers wide receiver Davante Adams by Brad Barr—USA TODAY Sports.

The Green Bay Packers still can't run the football with any kind of consistency, but that reality hasn't stopped the club's offense from enjoying the many benefits of the play-action passing game. 

Through six games, the Packers rank 24th in rushing yards per game (94.8) and 21st in yards per carry (3.9). Green Bay rushed for 121 yards against the Miami Dolphins Sunday, but 34 came from quarterback Aaron Rodgers—while running backs Eddie Lacy and James Starks carried 22 times for just 71 yards, good for an average of only 3.2 yards per attempt. 

Yet despite those 2011-like numbers, the Packers are still feasting on defenses off play-action fakes. Green Bay has called play-action on 28.5 percent of passing plays, which ranks fifth in the NFL. Rodgers is completing 70.2 percent of his passes off the fakes, with four touchdown passes (second most) and a 117.0 passer rating (sixth best). His 9.7 yards per attempt off play-action is eighth best among quarterbacks and 3.1 yards more than when he throws without the fake. Only five quarterbacks have a larger gap between yards per attempt this season. 

Against the Dolphins, Rodgers threw one of his three touchdown scores off a play-action fake. It came on the first drive, when a fake handoff to Lacy out of the shotgun drew both the off cornerback and help safety in—allowing receiver Jordy Nelson to get behind the coverage for an easy pitch-and-catch touchdown. 

A week earlier, the Packers burned the Vikings with a run fake. It was one of Mike McCarthy's staple plays: a play-action rollout with Nelson running a deep double move. Again, the fake helped get Nelson in one-on-one coverage on a safety, and the two connected for a long, simple-looking score. 

In Chicago, Rodgers used a run fake on 43.3 percent of his dropbacks. He also completed 10-of-13 passes off the fakes for 172 yards and a passer rating of almost 120.0. 

Rodgers led all NFL quarterbacks with a passer rating of 145.1 off fakes in Week 2 against the New York Jets. 

His only two games without a passer rating under 100.0 when using play-action fakes came against Seattle in Week 1 and in Detroit in Week 3—Green Bay's two losses this season. 

A year ago, Rodgers threw only three touchdowns off play-action, but still had a passer rating of 108.9. Matt Flynn had a 114.0 passer rating, which was bested by only four quarterbacks. 

The numbers are encouraging this season because Green Bay isn't running the football any where near the levels of 2013, when defenses were all but forced to respect the production of Lacy and Starks. This season, defenses remain committed to keeping Green Bay's running game in check, despite the lack of consistency. 

Two questions remain: Can the Packers run better to improve the effectiveness of play-action, and can the offense execute the fakes better against elite defenses? Both answers may wind up being vitally important come January.

 

Rookie WR Exceeding Expectations?

Packers rookie receiver Davante Adams played exactly nine snaps in Week 1. But since the opener, Adams ranks eighth among rookies with 16 catches (he was drafted 13th among receivers and tight ends).

He peaked Sunday in Miami, where Adams caught a career-high six passes for 77 yards.  

Through six games, Adams is now on pace for 43 catches, 67 targets, 445 yards and three touchdowns. Greg Jennings, a second-round pick in 2006, caught 45 passes on 104 targets for 632 yards and three touchdowns. Jordy Nelson, a second-round pick in 2008, caught 33 passes on 55 targets for 366 yards and two scores. Randall Cobb, a second-round pick in 2011, caught 25 passes on 31 targets for 375 yards and one touchdown. 

Bottom line: Adams is on pace to either equal or beat the rookie seasons of Green Bay's recent receiver finds in the second round. 

Sunday's game was especially eye-opening. Not only did Rodgers go to Adams on the first and second plays from scrimmage—a safe, five-yard completion to open the game, and a 18-yard hookup on a slant for the second—but he also had the confidence to fake a spike and get the football to the rookie on one of the most important plays of the contest. 

Trust earned.

Adams also had a 24-yard catch that moved the Packers into the red zone in the third quarter, when Rodgers eventually hit Cobb for a 5-yard touchdown that put Green Bay back up 17-10. Adams might have finished the drive with a short score had Dolphins defensive lineman Jared Odrick not batted away Rodgers' attempt to hit the rookie underneath on a double slant route combination. 

Targets to open and finish the game and looks in the red zone are all signs Rodgers now has no hesitation to go to Adams, regardless of situation. 

The Packers are healthy at receiver with Nelson and Cobb, who have combined to catch 12 touchdowns this season. But the arrival of Adams—arguably Green Bay's most impressive rookie receiver since Jennings—suggests there's still room for more improvement.  

 

Zach Kruse contributes to Cheesehead TV. He is also the Lead Writer for the NFC North at Bleacher Report. You can reach him on Twitter @zachkruse2 or by email at [email protected].

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Comments (13)

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RCPackerFan's picture

October 14, 2014 at 11:07 am

Thompson's first 2 picks this year have been very, very good.

Each and every week we are seeing huge improvements from both Clinton-Dix and Adams.

Clinton-Dix is providing the presence at the safety position that has been lacking since Collins left. His speed/range, and tackling have been impressive especially comparing to the last few years.

Adams seems to be getting more and more comfortable in the offense. He just keeps growing and has definitely earned the trust of Rodgers.

I am really looking forward to watching both of these rookies develop.

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MarkinMadison's picture

October 14, 2014 at 11:15 am

You beat me to it. For all of the heat that TT has been taking for recent draft failures, his top two picks this year have come in and are starting to preform very well. And then there's Corey Linsley, a fourth round pick who is looking like a quality starter. Sure, they've all had their bumps in the first half of the season, but as long as they don't hit the rookie wall in December or January they will have all made this team significantly better than it was in week 1.

I'm wondering if the problems with drafting linebackers and DL have less to do TT and more to do with the scouting staff at those positions.

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L's picture

October 14, 2014 at 11:27 am

"I'm wondering if the problems with drafting linebackers and DL have less to do TT and more to do with the scouting staff at those positions."

I suppose you could also throw in the developmental position coaches too, but also it's important to note that injury factors are nearly impossible to predict and those have certainly contributed to the disappointing performances we've seen from some of our recently drafted LBs & D-Linemen.

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Evan's picture

October 14, 2014 at 11:36 am

Every GM seems to have his or her blindspot. DL and LB seems to be TT's weakness. Belichick can't seem to draft WRs or DBs. Every Bears GM ever can't draft QBs.

EDIT: "or her"....don't know where that came from.

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Idiot Fan's picture

October 14, 2014 at 11:38 am

When you look at what Rod Marinelli is getting out of the Dallas defensive players this year, it really makes you wonder how much coaching has to do with it. Based on the defensive roster, people were predicting the Dallas D to be epically, all-time terrible. And they just obliterated the Seattle offense.

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Evan's picture

October 14, 2014 at 11:43 am

It's seriously amazing. As a Packer fan, I obviously hate all things Cowboys, but damn if this isn't an amazing story. They were one of the worst defenses last year, lost Sean Lee and Ware and are suddenly crushing people. Football makes no sense.

Rolando McClain? Seriously?! The dude was out of football, a punch line, in like the middle of the summer. Packers sure could use a guy like him now.

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Evan's picture

October 14, 2014 at 12:01 pm

Yeah, I'm sure that has a lot to do with it.

Right now they're ranked #8 with 21 points per game. Last year they were #26 with 27 ppg. In the relatively meaningless yards per game, last year #32 with 415. This year #15 at 342.

Yep, 6.1 yard per play last year and so far this year. The defense is on the field 26:30 per game, compared to 30:58 last year. Doesn't strike me as a significant drop, but maybe it is? 4 minutes less a game is maybe 1 less drive?

Of their 6 games, I'd say 3 have been against below average offenses (Rams, Titans, Texans). And it's not like the 49ers and Saints have been setting the world on fire. The Seahawks game was damn impressive, though.

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Idiot Fan's picture

October 14, 2014 at 12:17 pm

If we played the Cowboys this week, I wonder how many yards they would rush for. A million? A billion??

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Packer_Pete's picture

October 14, 2014 at 06:52 pm

86 yards. That's my prediction.

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Big Moe's picture

October 14, 2014 at 11:19 pm

"Every Bears GM ever can't draft QBs"

Thank you for that, I was in need of a laugh.

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Idiot Fan's picture

October 14, 2014 at 11:35 am

I'm not saying that we're going to win the Super Bowl, but this season is sort of reminding me a bit of 2010. The early part of the season is giving us some close games, even against some teams that we would expect to beat somewhat easily (fortunately we're winning them rather than losing, like in 2010). The offense is still trying to figure out how to use what it's got. The defense is coming off a down year (or years), so we don't quite know what we've got, but there are flashes of promise.

If Adams, and potentially a TE, can give Rodgers options apart from Cobb and Jordy, then I expect this offense to be rounding into character late in the season, just in time for a strong playoff push. Gravy would be remembering how to run the football.

I'm less optimistic about the D. Peppers has been good, but not Woodson-in-2010-quality good. Ha-Ha has been a pleasant surprise, and seems to be improving, but he's not Nick Collins. And 2014 Clay is not 2010 Clay. At this point in 2010 I don't think the D was showing fully what it would become, but I do think it was better than this current one.

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L's picture

October 14, 2014 at 02:12 pm

A stat I will always recall from that 2010 championship team was that the defense throughout the entire season never allowed the Packers to trail by more than 7 points at any time during a game. To me that was a big deal in that the Defense was always up to the challenge of keeping the team in the game. While the 2014 Defense hasn't exactly done the same thing as the 2010 defense, it has at least shown some steady positive progress thus far into the season which I hope they continue to show going forward.

Just a side note that's sort of off topic:
I would like to see this defense start to move C.Matthews inside more and especially against the more mobile quarterbacks.

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Thegreatreynoldo's picture

October 15, 2014 at 02:37 am

James Jones caught 47 passes for 676 yards (14.4 yard average) with 2 TDs in his rookie year. I realize that he was a 3rd round pick and the author looked at 2nd round picks, but Jones had the best rookie year since 1988 when Sterling Sharpe had 55 receptions for 791 yards in 1988.

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