Buried at the end of this excellent article by Jeff Bercovici about how the Packers have become, to quote the headline, a "financial juggernaut" comes a bit of a revelation. The Packers would "love" to participate in the NFL's annual game over in London.
Rabid as Wisconsin’s Cheeseheads may be (and here the author of this article discloses that he is one of them), there is still a limit on how much money the Packers can wring out of the region. So Murphy’s looking elsewhere: “People who aren’t necessarily aligned with a specific team are naturally drawn to the Packers” by their history and blue-collar ethos. “We’re a lot of people’s second-favorite team.”
To reach potential fans he’s launching a virtual network for team-affiliated bars called Packers Everywhere. The idea was a brainchild of the digital marketing agency Blue State Digital, where Murphy’s daughter once worked. MillerCoors, the team’s number one sponsor, is “excited about being associated with this,” says Murphy.
Looking even farther afield, he says the Packers would love to gain exposure to potential European fans by playing one of their games in London, as two NFL teams do every year—although only if it counts as an away game, Murphy hastens to add.
I'll bet he hastened to add...
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