Green and Bold: Packers Executing Vision for 2016 Offense

Mike McCarthy and the Packers are confident the Packers offense won't resemble the 2015 version this season.

Mike McCarthy and the Packers are confident the Packers offense won't resemble the 2015 version this season.

Shock and confusion turned to disappointment and resentment as the door closed on the 2015 season and the Packers' passing offense, which had finished in the top 10 in the league in four of the last five seasons, steadily fell down the rankings, eventually landing at No. 25.

How did such a deadly passing game, led by two-time NFL MVP Aaron Rodgers, fall so far in the span of one season? Certainly it could not all be attributed to the loss of Jordy Nelson, even though that obstacle sent shockwaves throughout the entire offensive scheme. 

But now, as we approach training camp, the Packers are confident they have identified the issues that plagued the 2015 offense and that they will be corrected come September.

And the moves they are making now, including signing tight end Jared Cook in free agency, are supporting that vision. 

“You watch the tape, you understand why you didn’t win the one-on-ones,” Mike McCarthy said last week at the NFL owners meetings. “We’re going to win them this year, I can promise you that. We didn’t do a good enough job collectively getting that done last year and we’ll learn from that.”

He's certainly correct there; the Packers receivers struggled as never before in their one-one-one matchups. Aside from James Jones' massive success in the season opener against the Chicago Bears, it seemed that defenders had the wideouts' number, shutting down whatever the Packers tried to do. 

At first, the solution seemed to be contained within the scheme: if only McCarthy would take back play-calling and install more man-beater routes, the receivers would be more successful. But McCarthy did take over play-calling duties, and the Packers did step outside the box of their spread-based, isolation-route heavy scheme. 

It didn't make a difference. The Packers tried crossing routes; they tried trips bunches; they tried stacking. Defenders almost always triumphed over Green Bay's receiving corps. 

Very quickly it became apparent that the personnel, rather than the scheme, might have been the problem. 

In 2015, the Packers' receiving corps of Randall Cobb, Jones, Davante Adams, Ty Montgomery, Jared Abbrederis and Jeff Janis had an average experience of 3.5 years, and that's incredibly skewed by Jones' then-nine years of experience in the league.

However, that veteran experience was essential, as Aaron Rodgers struggled to trust that any of his targets would be open or execute their routes correctly whenever he released the ball. 

There are the factors that can't be controlled, such as the lack of speed in Green Bay's 2015 corps. But there were other failures in execution in 2015, including a seeming lack of grasp on the playbook and knowledge of the routes. Many times, the Packers' younger, more green receivers would simply stop short on their routes. It's no wonder Rodgers was frustrated and therefore held onto the ball longer.

In the most diplomatic way possible, McCarthy touched on those flaws in execution and technique in his comments at the owners meetings. 

"You can run every crossing route in football and get in stacks and bunches -- and we’ve done it -- but at the end of the day it comes down to beating the other guy with your technique and your fundamentals,” McCarthy said, adding that the felt the group had "turned the corner" by the end of the season. 

Having Nelson back will be huge, obviously. His veteran presence alone will provide leadership and structure to the younger receivers, and on the field, he opens up the downfield passing game and the perimeter. 

But don't count out what Cook brings to this offense. Skeptics will continue to have doubts about his hands and blocking until they see him prove them wrong, but just schematically, there's so much the Packers can do with a big, athletic, fast weapon such as Cook, namely stretch the middle. 

“Let’s be honest, the middle of the field is open now,” McCarthy said. “League rules. Big people running down the middle of the field, I’ll make no secret about it. I think that’s a key to offensive success, whether that’s a big receiver or big tight end or a big man running down the middle of the field, making those safeties cover you."

And there's still plenty for Richard Rodgers to do; he's a better blocker than Cook and will likely be a more frequently used red zone target. The two tight ends complement one another perfectly. 

Between getting Nelson back, adding Cook, refining the playbook to suit the personnel, appointing a wide receivers coach in Luke Getsy, and the development of the young receiving corps over another training camp, the Packers offense is on track to be lethal once again in 2016.

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Comments (66)

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Hematite's picture

March 30, 2016 at 06:17 am

Reading this article got me excited to see this offensive juggernaut reestablish itself in the 2016 season.
How many hours to kickoff?

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Bearmeat's picture

March 30, 2016 at 07:17 am

Exactly. Outside of an injury to ARod, last year was an example of "Whatever could go wrong, did go wrong."

This year the team will be back to scoring 500+. If the D/ST can hold their water (which is actually what I'm far more concerned about), this will be a super bowl caliber team again.

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croatpackfan's picture

March 30, 2016 at 07:49 am

Bearmeat, I trully believe D will hold down their stronghold. I think you'll see improved D from the 1st game of the season, with true improvement on week 5/6. Just I pray the Lord to keep Packers away from injuries...

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holmesmd's picture

March 30, 2016 at 08:24 am

Defense was the strength of the team last year, there is that. If we get some help from the draft in the middle, they should be more than good enough to win it all. GP!

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ScottH's picture

March 31, 2016 at 03:05 pm

Don't share your enthusiasm yet. This off season is shaping up like the political season - same shit, different year.

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NickPerry's picture

March 30, 2016 at 06:21 am

I think the fact the Packers didn't have a True WR Coach can't be ignored. I think that played a HUGE role in the Packers problems last year, especially considering the experience the Packers had at the position. I don't know much about the new WR Coach Getsy, but both Cobb and Nelson were in favor of him so that's good enough for me. I think we see a huge jump from Abby, Janis, and Adams this year. I still think Adams can be a better version of James Jones.

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Bearmeat's picture

March 30, 2016 at 07:19 am

THIS.

MM panicked to "get the team over the hump" and left his roots as on offensive playcaller. He messed up the coaching staff on the offensive side of the ball as a result and the team never recovered.

I'm already excited for 2016. Going to win the division by 3-4 games.

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4thand1's picture

March 30, 2016 at 12:11 pm

exactly bear, it's a prime example of ever changing coaching staffs of screwing up a team.

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lmills's picture

March 30, 2016 at 06:39 am

Not to mention a healthy o-line and a rookie-sized Lacy.

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jeremyjjbrown's picture

March 30, 2016 at 09:54 am

He looks great. I'm sure he feels better too.

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RCPackerFan's picture

March 30, 2016 at 06:51 am

I am really looking forward to this coming year. I think we will see the offense at its finest.

Having an in shape Eddie Lacy will be a great start.
Getting Nelson back is probably the biggest thing that will help our offense get back on track.
Having 3 WR's enter their 3rd years will make a big difference as well. Also all 3 played possibly their best football in their final games of the year.
Just getting our WR's back healthy will be huge as well.

And then to add a big fast receiving Target in Cook could be what takes our offense over the top.

I'm looking forward to seeing our offense again this year.

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NickPerry's picture

March 30, 2016 at 07:04 am

"I'm looking forward to seeing our offense again this year".

Me too RC, me too!!

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croatpackfan's picture

March 30, 2016 at 07:53 am

I think the most important improvement we will see at Aaron Rodgers. Injured 3 years in the row. I think he paid his debt to the life. Expect the finest Aaron ever!

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Bearmeat's picture

March 30, 2016 at 07:21 am

Great article Michelle.

This Packers O is going to be spectacular. A true juggernaut. IF the D can be above average to good, they'll be right there at the end of things.

Get that front 7 fixed TT. Every single position there could use some help.

PS: This is why I wanted FA help at ILB/DT.... would have made the draft a lot easier.... just saying...

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Thegreatreynoldo's picture

March 30, 2016 at 07:32 am

Sportswriters suggesting that Cook is the perfect complement to RR is getting to be overused and, IMO, not particularly true. Sort of how "gravitas" took on a life of its own a few years ago. I do see some complementary component between the two in that Cook will be the move TE between the 20s and RR will be the red zone threat, though I think Cook will be a red zone threat with AR at QB. To suggest that RR will be the blocking TE is problematic - I would not be shocked if Cook, in a contract year, doesn't prove to be the better blocker, and I can envision a drinking game involving taking a shot every time we see another Ole from these TEs.

I hope MM is correct that the WRs have turned the corner. I read his words, but don't know what has been learned precisely.

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croatpackfan's picture

March 30, 2016 at 07:56 am

" I read his words, but don't know what has been learned precisely."

Well that is the reason why Mike McCarthy is Packers coach and you are not. And not to be misunderstood, I really respect your football knowledge...

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TarynsEyes's picture

March 30, 2016 at 08:50 am

" Well that is the reason why Mike McCarthy is Packers coach and you are not."

The usual response by those who cannot tell when your getting 'coach speak' or 'blowing smoke out ones arse' to satisfy media and fan.

McCarthy worked in a toll booth on his offense and I believe he felt he knew more than some coaches then as like some may know more now than him or merely able to decipher the gobble that comes from them all to often. Have we so quickly forgotten the press conferences that leave us scratching heads after games, he denial of Lacy weight issue, his inane reasons for miscues. His support of Slocum while everyone knew he was putrid and knew better etc.
Read between the lines and limit what you believe automatically because someone in the realm of coaching said so.

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marpag1's picture

March 30, 2016 at 09:00 am

Ooh.... that would be a terrible drinking game. You'd be drunk in 5 minutes.

If our lives depended on having a TE that can block, maybe we could teach Tretter how to catch and play him in goal line situations...

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Spock's picture

March 30, 2016 at 10:13 am

Actually, Tretter DOES know how to catch. I believe He played tight end before moving to the o line in college!

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marpag1's picture

March 30, 2016 at 12:56 pm

You are correct, sir. Played TE his first two years at Cornell. Looks like he had about 5 catches total. Of course, he was about 50 pounds lighter then...

Live long and prosper, Spock.

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barutanseijin's picture

April 02, 2016 at 08:09 pm

I can't believe Tretter would be any slower or any easier to tackle than Rodgers. Give him a shot!

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Handsback's picture

March 30, 2016 at 07:44 am

I agree with Bearmeat.....MM planned to have a stronger D but lost his offense in the process. Injuries added their issues and I think the biggest problem was Lacy not being the hammer he should have been.

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cheezit's picture

March 30, 2016 at 09:04 am

I don't know if I saw the installation of these "man-beater" routes; my recollection is that they stayed heavy with isolation routes well after McCarthy took back play calling duties. Late in the season we saw some bunches (as the article mentioned) that were mostly done in a manner that didn't force defenders to pick between two guys (that is, ineptly). We also got a couple of big plays off mesh concepts very late in the season, but they were pretty few and far between. I wonder whether somebody watching the All-22 and counting route combinations would come to the same conclusion, though - I could just be mis-remembering.

Also, I don't think any discussion of the Packers' passing woes in 2015 is complete without discussing the guy behind center. Besides holding on to the football, Aaron also had accuracy issues that lasted throughout the season. I'm used to hearing announcers talk about "uncharacteristic innacuracy" from Rodgers for each of the first three games of the season, but it never went away this year. He also made plenty of bad decisions. I think I've said this before, but after the hardcount got run into the ground (did the Packers really think other teams and the refs would let them do that indefinitely?) almost every game looked like the 2011 Chiefs game. And it's hard to put much of the blame on the lack of a running game, since there were games where (in Aaron's words) the opposing defense had one high safety and dared the Pack to pass and they couldn't.

I think the offense will improve in 2016, but I think it will come mostly from personnel improvements, and Rodgers getting his head straight.

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Idiot Fan's picture

March 30, 2016 at 09:48 am

I still think that Rodgers' play last year, especially the drop off in accuracy, is one of the biggest sports mysteries of late. It's tempting to say that it must have been the knee that he had surgery on after the season, but both MM and AR seemed to imply that that was just a minor clean-up surgery.

I think that some people around here have already forgotten how great AR was prior to last year, and I think it's foolish to give up on a player after one down year, but if he doesn't improve his play from last year, this offense will never be what it was, regardless of what the receivers do.

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dobber's picture

March 30, 2016 at 10:03 am

I don't think we'll ever know the true extent to which ARod played hurt last year, whether it was knee, shoulder, concussion---who knows. I don't expect that anyone will tell us the real answer and we'll never really know how minor the "clean-up" actually was. They control information very carefully coming out of Packer HQ (as most teams that don't play up for the media do).

Given how fast they jumped on the clean-up after the season was over, I'm inclined to think it was giving him significant problems in some way...whether it truly impacted his play or not, I don't know. Many of the trolls here will say it's the beginning of a rapid decline for ARod, but we all know he's going to decline eventually. ARod should still be near his peak, though, and a precipitous decline like last year had many influences. We'll never know how much the knee (and other things) played into that.

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Idiot Fan's picture

March 30, 2016 at 10:11 am

The fact that he was playing golf not too long after the surgery suggests that the procedure itself wasn't that big of a deal, though I agree that we don't know how much it was bothering him.

I've never seen anybody ask MM or AR about the drop-off in accuracy last year. I wonder what they would say, or even if they would acknowledge it...?

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Evan's picture

March 30, 2016 at 10:09 am

I go back and forth.

Part of me thinks he has to have been injured. His mechanics went to shit, he was throwing off his back foot ALL the time and overthrowing guys all over the place. The surgery immediately after the season confirmed that suspicion.

Of course Mike will downplay the surgery. And I'd be inclined to take what he says with a giant grain of salt, but Rodgers was out golfing very shortly after the surgery, so that gives a lot of credence to the "minor clean up" claim

Who knows.

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lou's picture

March 30, 2016 at 11:50 am

I agree Evan, most of the issues with accuracy were due to not being set and the inability of the WR's to beat man coverage along with Barclay and Walker being revolving doors in pass protection. I don't know how much the injury had to do with not being set but it could have been a factor. We all know nothing is wrong with his arm, that throw to win in Detroit was equivalent to a PGA golfer hitting a 400 yard drive dead center int he fairway. The key is WR separation and a healthy Nelson and Montgomery will free Cobb from double coverage and Cook should require either LB or safety help to open things up even more. One of the blogs referenced the Scott Hunter WR crew in the early 70's, and yes they were a terrible collection. Not only do our WR's have to get open but they need YAC, it was unreal to read that even in the pass happy NFL of today, Adams average per catch was the worst for a starting WR in Green Bay since 1951, that kind of puts it in perspective, that is 20 years before the Scott Hunter group of receivers.

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Tundraboy's picture

March 30, 2016 at 08:17 pm

Think you nailed it Lou. For all the reasons put out there I think Rodgers was not set as he was accustomed to, never comfortable and we saw an O so out of sync to be unrecognizable. Even a minor injury had to contribute to some degree. Like the season everything about this team was off.

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LeagueObsrvr's picture

March 30, 2016 at 07:11 pm

Very good comment. Like most of the other posters here, I am really optimistic about the offense going into this season. Getting back a healthy Jordy, a slimmed down and well conditioned Lacy, and a healthy Ty Montgomery, who showed a glimpse of what he can bring to this offense, adding a legit seam-busting TE in Cook. This offense can look a lot like the 2011 edition.

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Thegreatreynoldo's picture

March 30, 2016 at 07:34 pm

Excellent comment, Cheezit. You stated it much better than I did. I do not know what the coaches learned from watching tape; presumably they watched tape during the season and what they saw could not be fixed in a short period of time, i.e. during the season. Remember, Adams and Janis did not run the full route tree in college, and it shows.

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Idiot Fan's picture

March 30, 2016 at 10:18 am

Ok, that article got me kind of excited.

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Thegreatreynoldo's picture

March 30, 2016 at 08:10 pm

Thanks for the stats, CS. I suggested above that Cook was a better blocker than RR, who has gone from 56th best to 30th best run blocking TE, according to PFF. I did see RR taking some baby steps as a blocker last season, but opponents can still ignore him or put their slowest LB on him when he runs a route, and they still salivate when RR stays in to block. Almost everyone acknowledges that Cook is the better receiving threat, overall.

Note that rankings are always suspect in stats.

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Amanofthenorth's picture

March 30, 2016 at 11:29 pm

Interesting except for the Adams comment. He's 23 and won't be 24 TIL the end of the season. Geesh

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marpag1's picture

March 30, 2016 at 10:34 am

"The Packers receivers struggled as never before in their one-one-one matchups."

I dunno.... 1971 was pretty grim.

The leading passer that year was Scott Hunter (yeah, THAT Scott Hunter) who threw for 1,210 yards in 10 games at a 46% completion rate. His QB rating was 46.1 and he threw 7 TDs against 17 INTs. More than 10% of his pass attempts were caught by the other team. He fumbled 7 times. A decrepit Bart Starr started three games and did almost equally bad, and an even more decrepit Zeke Bratkowski started one.

The leading receiver in both receptions and yards was the world-renowned Carroll Dale, who caught 31 balls - slightly more than two per game - for 598 yards.

Yeah, I know... "different era" and all that. But you young pups and pup-ettes don't have the daily burden of trying to un-see this stuff.

;-)

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PaulRosik's picture

March 30, 2016 at 11:48 am

The 1972 Packers still only threw for 1500 yards and 7 td's all season. The leading receiver was still old Carroll Dale with only 317 yards. But they also had over 2000 yards running and went 10 - 4 and made the playoffs. With Lane blocking and Brockington still able to lift his knees high and plow over teams Packer games only lasted about 2 and a half hours and boom you were done. Every kid in Green Bay had themselves a number 42 jersey that year.

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Evan's picture

March 30, 2016 at 01:08 pm

You guys are going to make DrealynWilliams cry.

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lou's picture

March 31, 2016 at 11:30 am

That was a great RB tandem, Bockington & Lane. Besides being a solid RB, Lane also had great hands and his blocking was superior, Brockington seldom had o worry about a LB, Lane was pancaking them. #42 also had real good speed besides the high knee style. I was at the game against the Bengal's when Ken Dyer their safety came up to tackle him, he got a knee under the chin and a broken neck (later recovered full motion and became an NFL assistant coach). From that time forward #42 seemed to have lost that drive he had which is understandable, he hung on for a couple years and that was it. Yes, Devine was a shaddy character and a poor NFL coach but his drafts because he was in the college arena so long were very good. Brockington, Marcol, and Buchanon were solid picks, he did know talent.

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Tundraboy's picture

March 31, 2016 at 08:03 pm

Loved Brockington and Lane. A great tandem Buchanon was one of our best ever.

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barutanseijin's picture

April 02, 2016 at 08:16 pm

I think that was Chester Marcol's rookie year, too.

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Since'61's picture

March 30, 2016 at 11:54 am

Marpag - regrettably, I also remember those days. It was a tough time after the Lombardi dynasty. 1971 was the first season that the Packers were coached by Dan Devine. He was a catastrophe for the Packers. Those who complain about MM certainly have no recollection of how awful Devine was. I think he is by far the worst Packers coach that I have seen. The offense was as inept as could be except for '72 when Bart Starr was the offensive coordinator. The defense wasn't bad, but the offense was miserable. Scott Hunter, Jim Del Gaizo, Jerry Tagge as QBs, what a mess. Makes me even more grateful for what we have now. Just need another SB or 2 or more to put a nice bow on this era. Thanks, Since '61

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Tundraboy's picture

March 31, 2016 at 06:21 am

Thanks for the memories.

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Razer's picture

March 31, 2016 at 07:27 am

I stopped watching football during those days. Dan Devine started the Cold War of football.

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PaulRosik's picture

March 30, 2016 at 11:38 am

The issue is more that that the expectations were so high for the offense before the season started. They brought back the entire team and we all were figuring that they finally had a back, the O line was set, there were a plethora of pass catchers and an all world quarterback. There appeared there was no reason this team should not be scoring at a record pace.

And then it all fell apart. The O line played average, the back was fat and out of shape, the quarterback was surly and missing throws and the pass catchers were a mash unit. In the 2nd round of the playoffs they were having to throw to guys that had 2 or 3 more catches for the season than you and I had.

On paper they still have a starting line intact, a receiving corps of Nelson, Cobb, Montgomery, Adams, Janis and Abrederis, a new tight end, Lacy has been photoed all over with his new trim figure, Starks has been retained and Rodgers is ready to roll. But as we saw last season, games are not played on paper and the offense has a lot to prove in 2016.

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RCPackerFan's picture

March 30, 2016 at 11:57 am

'But as we saw last season, games are not played on paper and the offense has a lot to prove in 2016.'

Correct games are not played on paper.

The offense doesn't have as much to prove as they just have to stay healthy in 2016.
Way, way to many injuries last year. At one point they were down their top 4 WR's, another down 4 of their 5 starting OL. Throw in an out of shape RB, and they lost their #2 TE for the year, and clearly something was wrong with Rodgers. Just a disaster.
Staying healthy, is the biggest key.

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Irish_Cheesehead's picture

March 30, 2016 at 01:28 pm

All well and good to point out everyone is back and healthy, but I'd still like to see them add another speedy receiver early in the draft. What if Nelson goes down again or has complications? We'd be back to the group we had last year minus Jones.

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Tundraboy's picture

March 31, 2016 at 06:28 am

I would too, but not sure how ready a lower round pick would be. Wish we had someone on PS.

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RCPackerFan's picture

March 30, 2016 at 01:57 pm

'1 is over 30 coming off his his 3rd leg injury.'

What were his 3 leg injuries?

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RCPackerFan's picture

March 30, 2016 at 02:25 pm

I know 1 knee and hip. I don't remember the other knee injury.

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Evan's picture

March 30, 2016 at 02:54 pm

"Coming off his 3rd leg injury" sure sounds dire, but the first two are however many years old, fully healed and in no way related to the most recent one. So, to lump them all together as "leg injuries" is nothing more than embellishment for the sake of an argument.

He's coming off a torn ACL. That is serious enough. How it affects him remains to be seen.

Jordy's injury history: http://sportsinjurypredictor.com/injury-predictor/player/8813

(Can't vouch for its accuracy.)

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RCPackerFan's picture

March 30, 2016 at 02:59 pm

Yeah, I couldn't remember what the other injury was. That is a great website btw. I haven't seen it before.

Honestly, I'm not worried about his injury at all.. Just my opinion. McCarthy has constantly said since the injury that he was ahead of schedule.
I'm sure he will have some rust to knock off early in the season, and my not put up the numbers he did in 2014, but I think Jordy will be back to what he was before his injury.

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Evan's picture

March 30, 2016 at 03:04 pm

If you want to get technical, he's actually coming off like his 7th "leg injury."

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Evan's picture

March 30, 2016 at 03:41 pm

I am very, very dubious that the surgery to clean up his hip impingement (which he played with for years and was, by all accounts, fully healed from) was in anyway related to him tearing his ACL. Where is Stroh when you need him??

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RCPackerFan's picture

March 31, 2016 at 06:43 am

Where is Stroh?

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Tundraboy's picture

March 31, 2016 at 10:49 am

Cow, for everyone's sake I sure hope pouty face doesn't return so we don't have to listen to your doom and gloom about Rodgers.

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Tundraboy's picture

March 31, 2016 at 06:30 am

"embellishment for the sake of an argument"

That's for sure.

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4thand1's picture

March 31, 2016 at 08:18 am

As usual cowpie is hoping AR fails and Jordy gets hurt so he can say , "I told you so". The depth of his doom and gloom are remarkable.

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Clay Zombo's picture

March 30, 2016 at 03:23 pm

Dont forget that along with MM dropping playcalling and having no true WRs coach, they also changed the way they were teaching the offense or doing installs in OTAs and TC. Remember them talking up the idea of player coaches and the young guys having seperate cram sessions after the regular meetings with the vets.

They tried to tailor the offense to the vets and when Jordy went down and Jones came in late, that left Cobb and maybe Adams as the only 2 guys who were up to speed with the higher learning aspects of the offense.

I guess the real lesson here is, if it aint broke dont fix it. MM got too cute and it really blew up in his face. Hopefully they learn from past mistakes and with the addition of Cook they get back to fundamentals and get this offense back in the top 5.

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J0hn Denver's Gavel's picture

March 31, 2016 at 08:48 am

besides when he was out for surgery and rehab, jordy was in the weekly install meetings and was coaching the younger guys up the best he could. I'm not saying this idea worked, it obviously didn't, but just bringing up this point.

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Tundraboy's picture

March 31, 2016 at 08:12 pm

See your point. What a mess last year was.

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White92's picture

March 30, 2016 at 03:27 pm

Let's not forget the O-line struggles contributing to the crap pass offense. Going into the season, the Pack supposedly had one of the best O-lines in captivity. Injuries and bad performance had 12 running for his life and also gave the young wideouts less time to win the man on man matchups.

Better O-line play and a more fortunate injury situation will contribute to a much better offense as a whole. Fingers crossed.

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Razer's picture

March 31, 2016 at 07:30 am

Very good point. I think we need to get some new blood ready for this O-Line. Other than center, we are thin on both the guard and tackle fronts. Time marches on...

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4thand1's picture

March 31, 2016 at 08:21 am

Its a part of football that will remain the same for every team. The o-line did NE in this year.

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Idiot Fan's picture

March 31, 2016 at 01:00 pm

And Seattle.

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jeremyjjbrown's picture

March 31, 2016 at 02:22 pm

And they lost Okung now to boot.

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