Florio Should Keep Banging His Drum

Lord knows I've called out Mike Florio of Pro Football Talk on more than one occasion for being full of it. (My favorite time being about five years ago when he posted that Brett Favre had called a Wednesday morning press conference in which he would supposedly be announcing that he would be retiring from the NFL - until it was pointed out to Florio that Favre had a press conference every Wednesday as part of his media responsibilities. Then, of course, there was the time he posted that Terry Bradshaw was dead...)

But for all the crap I have given the guy over the course of the last two years, I always gave him credit for being way, way out front on the Michael Vick story. He would just not let go, putting every so-called reputable media source to shame in the process.

And I think he could be on to his next big story if he keeps after it.

Over the course of the offseason, Mike has been highlighting the many NFL teams that have laid off club level employees or asked them to take unpaid leave, all while citing the economy and the need to keep costs in line. When the stories started to come out, I called the Packers and was told that there had not been any layoffs at 1265 Lombardi nor were there any in the works.

Now, a cynic might suggest that the Packers have no plans to fire any employees because they are the only club that is forced to open its books, due to the fact that they are a public entity. It's hard to justify laying people off when you're generating a $20 million profit in an environment where the biggest and best financial firms are posting record losses. (Of course, the Packers final profit was only $4 million thanks to various investments with said best and brightest, which might bring one to wonder if some of the money men and women working in the NFL should take over Wall Street...but I digress)

The thing that can't be ignored is this: A large number of NFL teams are laying people off or asking them to take unpaid leave. Almost all of them are citing the economy and the need to balance the books as the main reason why. It's hard to buy that in light of the Packers' numbers. (And the Packers, it should be pointed out, actually decreased operating expenses outside of players costs by $6.1 million without laying anybody off. How is it that the Packers can find that kind of cost cutting without firing one person but clubs like the Panthers are firing 20 people in the name of keeping costs in line?)

As a fan, it's incredibly hard not to echo newly elected Executive Director of the NFLPA Demaurice Smith and ask that NFL teams open their books and, basically, prove that they on the level.From Smith and the NFLPA's perspective, of course, it's about the CBA negotiations, but it would also go a hell of a long way in the court of public opinion.

And, for the league, that's the biggest problem. It hasn't got a leg to stand on here, strictly PR-wise, when it comes to keeping their books closed. They can claim, as Commissioner Goodell has, that the players know the clubs' financials 'to the penny'. But that doesn't change a thing for perception of a sport where every single players' salary is available for easy perusal at any time. The players can easily be made out to be money-hungry millionaires when the public knows almost exactly how much each of them are making, down to when they receive their bonus'. These are the guys fans identify with. And fans run into players all the time. We certainly aren't running into Bob Kraft or Jerry Jones. (Hell, Ryan Grant was stuck in in airport on a 4 hour layover today. Somehow, I don't think Dan Snyder or Pat Bowlen are having that problem...)

Interestingly, I asked Andrew Brandt for a defense of the clubs stance on not opening their books in our interview two weeks ago, seeing how he has spent the last 10+ years working on the club side of things. More interestingly, he completely dodged the actual meat of the question.

So keep it up Florio. As Al Pacino, portraying the legendary investigative reporter Lowell Bergman, says in 'The Insider':

"I'm getting two things: Pissed off and curious."

 

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Comments (8)

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Shootz's picture

July 07, 2009 at 02:21 am

Not only are the Packers not laying anyone off, they're actually hiring new people! This includes new defensive coordinator Dom Capers and his twelve-strong team of hair wranglers.

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IronMan's picture

July 07, 2009 at 01:29 pm

Damn, wheres my "Mike Sherman signed by the Arizona Cardinals" screen shot?

Florio's motto:

"Never let facts get in the way of a good story."

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bomdad's picture

July 07, 2009 at 01:53 pm

Hair wranglers!?
Businesses that don't make profits don't stay in business.

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PackerAaron's picture

July 07, 2009 at 02:11 pm

bomdad - my firm hasn't made a profit in over a year and it's doing fine. ;)

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bucky's picture

July 07, 2009 at 09:58 pm

I have three words for you:

Best.

Post.

Ever.

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WoodyG's picture

July 08, 2009 at 08:31 am

Florio obviously likes himself a great deal. Unfortunately, anyone who blindly throws a thousand darts is bound to hit the target a few times.
Now when you go to PFT every other post is about his merger with NBC or the greatness of Sprint. With all the ads on the left & right columns of PFT, why do the 'Florio Posts' have to echo those same marketing efforts. Thank God for my scrolling mouse.

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ACDC84's picture

July 08, 2009 at 11:36 pm

First off, I have no connection or loyalty or anything like that to Florio or PFT.

I truly can't fathom how any NFL junkie doesn't check PFT at least five times a day, let alone never visit it. Not only does Florio have any and every somewhat relevant NFL story on his site, but they are usually there well before said stories can be found anywhere else. His knowledge and reasoning is very thoughtful and I personally really enjoy is sarcasm, wit, and Seinfeld references.

As far as the "Bradshaw is Dead" posts and things like that, so what?? Its called "The Rumor Mill" for a reason. An NFL junkie like myself gobbles up any story (at face value) with pleasure.

As far as the NBC thing, so what?? Florio has obviously put zillions of hours into his site for the better part of a decade and EARNED a huge following. How can you blame the guy for finally cashing in on his success?!?!

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CSS's picture

July 22, 2009 at 07:55 am

I find it laughable that some people that say this needs to be his year to produce. Go back in the last 10 drafts and show me what 1st and 2nd round DE draft picks have had an impact in their rookie seasons (cue crickets). Rookies contributions are rare and second year contributions are possible. Players typically don't come into their own until year three. People have no sense of history when you make dumb statements like "this year he has to show us something.". Nuts...

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