Martellus Bennett has done just about everything to make himself relatable to Packers’ fans. He has milked a cow, sidestepped manure and even stepped foot in a brewery (even though he doesn’t like beer).

And recently, he helped pay for state championship rings for a Chicago high school football team.

At first I thought that keeping Jared Cook for 2017 would be a no brainer. He made Green Bay’s catch of the year in Dallas and improved as the season went on.

Then the Packers signed Bennett and I was shocked. Bennett was stuck behind Jason Witten in Dallas and wasn’t really given a chance until his first season in Chicago four years ago.

The 30-year-old Bennett is a huge target that Aaron Rodgers will love. He’s 6-foot-7 and 248 pounds. And what the Packers coaching staff gushes about is how well Bennett can separate and get downfield as evidenced by his 10 catches of 20 yards or more. Just to put that in perspective, Cook had six such catches last season. And Tom Brady made a habit of exploiting defenses last year by using the back shoulder throw with Bennett — something that Rodgers has perfected with Jordy Nelson.

All of those things are great to make the Packers’ offense even more lethal. But those don’t come close to Bennett’s most important qualities, and that’s his attitude and experience.

Bennett has been called goofy and a character. He isn’t afraid to say anything. He is, after all, the “Black Unicorn.” Even if you have the most buttoned-up organization it’s good to have someone that isn’t afraid to call anyone out and say what needs to be said. And just like Mike Daniels uses fire and brimstone to keep everyone focused, Bennett will put a smile on a teammates face just to keep him loose. That’s a good balance.

Secondly, his experience speaks for itself. Rob Gronkowski didn’t give New England substantial production after Week 10, yet Bennett solidified the middle and helped the Patriots claim another Super Bowl. Because he has been able to taste his first NFL title, he can be an excellent example. He knows what the Patriots had to overcome last year during the regular season and during the Super Bowl in order to finish on top. He isn’t going to let this team stop short of its full potential.

Is Bennett over the top? Sure. Is there a chance that he will say some cringe-worthy things? Most definitely.

But you’re willing to live with those things as long as he can contribute on the field and keep the temperature in the locker room nice and cool. The situation he’s walking into this year is very similar to what he saw last year. Another legendary quarterback followed by incredible expectations.

The Bennett acquisition couldn’t have been more perfect. He runs routes like a sure-handed wide receiver and is a solid blocker. And he really wants to be a solid teammate. If he didn’t, why would he walk through cow manure? He’s very self-deprecating, which only makes him easier to like.

The Packers can still have a goal of winning the Super Bowl, but now Bennett will design a road map that includes more fun.