Attendance Plummets For Family Night

The Packers annual Family Night scrimmage saw a sharp drop in attendance. It's no secret as to why.

Our 43rd President once famously extolled:

Fool me once, shame on....shame on you. Fool me...can't get fooled again.

In his own bumbling way, it would seem George W. Bush was speaking for Packer fans everywhere.

From Bob McGinn:

A crowd of 47,844 watched on a sultry night at 72,928-seat Lambeau Field. It was an unexpectedly low turnout, especially given the fact that some are picking the Packers as the team to beat in the National Football League.

Since 1999, when the Packers began charging $6 for what had been a free event since its inception in 1958, the lowest attendance of 46,420 was in '99. Crowds surpassed 60,000 in 2004, '05 and '06, with a high of 62,701 in '06.

Last summer, with the ticket price increased to $10, a crowd of 50,787 went home largely unhappy and with no refund when lightning and heavy rains caused management to cancel the event at 9 p.m.

I remember attending two years ago when the start of the scrimmage was delayed by a few hours. Madeline and I, along with 50,000 of our closest friends, were made to wait in the dingy walkways under the bowl of the stadium the entire time. While I can understand the safety concerns of allowing people into a seating area completely populated by metal seats during a lightning storm, I couldn't understand the lack of foresight. A stamp? A wristband? Something that allowed you to leave and re-enter the park? It was an awful two hours and completely ruined the night. (Ok, so that's not completely true. Favre showing up ruined the whole night.)

Fast forward a year to the 2009 Family Night - which was completely canceled. Fans were not even given a refund. The event was chronicled by Tundra Vision's C.D. Angeli, who took his complaints all the way to the top:

I spoke on the phone today with Mark Murphy (who promptly returned my request). We spoke for about five minutes, and in that time I did let him know that I supported the decision for safety for all involved.

What I did suggest to him, however, was to develop a system so that parents could take their children out of the stadium and into a more comfortable atmosphere in the event of dangerous weather. We were essentially trapped on the uncovered part of the upper concourse, and I had one kid who was terrified of the lightning.

We spoke to security, who told us if we left the stadium, we would not be readmitted, because there was no one at the gates to check the tickets. I watched many parents make the frustrated decision with scared or exhausted kids to leave the stadium, knowing that if they re-opened the bowl five minutes later, they were out of luck.

For preseason games and regular season games, I can understand keeping with the no re-entry policy. However, in an event where children under five are commonplace, it would have been very comforting for a lot of parents to bring the kids back to a familiar van, pop in a DVD, and let them watch or fall asleep while waiting to find out when/if the scrimmage would be continued.

I couldn't agree more and I have a hunch 10,000 plus Packer fans figured, after two years of being jerked around, that enough is enough.

 

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Comments (18)

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Alex Tallitsch's picture

August 08, 2010 at 09:44 am

Or, people just realized than can get a better bang for their buck at home. Thanks technology.

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PackerHQ's picture

August 08, 2010 at 09:50 am

Combination of foul weather coming in and people not wanting to get screwed in the event of a rain out and frankly the economy isn't going to do the packers or any other team favors.
I do think Alex made a valid point why go to the stadium when you can watch at home.

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Irish Cheesehaed's picture

August 08, 2010 at 11:17 am

This story is dead on. After two years of trying to comfort my kids in the cramped confines under the Lambeau bleachers, I said to hell with it this year and stayed home.

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keith sager's picture

August 08, 2010 at 11:59 am

the average attendance for the NFL during regular season is about 67,000 per sunday. 47,000 going to a practice is low number? ask jacksonville if they would like 47,000 fans for their home(real) games.

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PackerAaron's picture

August 08, 2010 at 12:17 pm

I hear what you're saying Keith. But I never said it was a "low number" It was the teams second lowest attendance number ever since they moved it into the stadium. There's a reason for that...

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Shawn's picture

August 08, 2010 at 12:20 pm

I was part of that travishamockery last year. I had a sick kid and another who bores easily. It wasn't fun.

Problem is, this is the only way the kids (7 and 5) are going to get the opportunity to see the packers "play" in Lambeau. I'm not going to spend 80 bucks for a pre-season game. This year, the experience was better.

That being said, I don't know why they wasted the hot crowd on the assistant coaches. My kids wanted to cheer for Aaron Rodgers, not Tom Clements.

The fireworks were great, and a nice end to the evening. However, my wife and I looked at each other and without saying a word, we both communicated that we can just stay home next year!

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DaveK's picture

August 08, 2010 at 01:32 pm

I attended for the first time this year with my 6 year old son and 5 year old nephew. We are not going to drop the $ needed to get them to a real game so this is really the only way can get them Lambeau to see the Packers until they get older. I thought the activities outside the stadium were poorly organized. The face painting station had only two people painting faces. Did they not know that 40,000+ people would be attending? The line stretched back 100 feet and barely moved the 15 minutes we stood in line before we gave up. Same for the other kids activities. The actual pre-game and scrimmage just didn't hold our kids attention. The fireworks were the best part. It was neat seeing the players and staff bring out their families on the field. But, we won't be going back next year. It is just too far to travel and too much hassle and kids didn't seem to get much out of it.

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northnsouth's picture

August 08, 2010 at 01:53 pm

I think that 9/11 has permanently changed the procedures used in stadiums. It's too bad, but these are the types of complications that we all have to absorb.
The greed factor is also responsible. The ticket processors are probably paid by the hour and would have cost the Packers more money. Next year we probably won't have to woory about such problems.

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Ron LC's picture

August 08, 2010 at 02:19 pm

Since they call it Family Night, why not develop something unique to reward the families? Have some side events on the field after the scrimage (not a game), have something special going on at Curly's, have some pre and post festivities in the tailgate area. If something happens to delay the scrimage or cut it short there would be other places to congregate. Have players and coaches available for a short time too.

It's the least the Packers could do for their loyal, very loyal fan base. $40 for a family of four is still a significant outlay of cash. Add to that food, drinks and a few souvenirs and you talking a $100 plus. Like someone said earlier in the discussion, many families can't afford the face value of regular season tickets, yet alone the scallped value.

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Asshalo's picture

August 08, 2010 at 04:32 pm

I can see the economy playing part of this, especially for families and individuals who have to drive a little longer. But that doesn't explain the drop from last year. You'de think they would want to get as many people there as possible so they can spend their money on little things that have a much higher margin.

I know they were following industry standard in not refunding tickets, but it's not like the game was rescheduled. And most people that went to the game had probably already went to the hall of fame that day or multiple times in the past.

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c.d. angeli's picture

August 08, 2010 at 09:37 pm

We would have likely attended again this year, despite our past irritations, simply because as many have said, it is the only time I am going to get my kids (or for that matter, my entire family of five) inside the stadium.

As it turned out, family obligations took the forefront, but I have a feeling that the Packer organization is going to be taking a long, close look at this game. If they are raising ticket prices, continuing the Brown County tax, and constantly looking to increase revenue and profits (Titletown, etc.), this is one of their true opportunities to "give back" to the community and inspire new young Packer fans. It's time to pay the extra money (or call for more volunteers) to work the game, lower the price, and have a contingency plan for weather.

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FITZCORE1252's picture

August 08, 2010 at 09:48 pm

You were right on in your convo with MM.

GBP 4 LIFE

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Madman's picture

August 08, 2010 at 09:43 pm

We've been a couple of times over the years $24 for a family of four with fireworks was great. $40 is pushing it in this economy. Pre-game experience was poor both times. Too little food, drink, etc. available for the number of people attending. One year they literally ran out of food. And the lines were ridiculous. We had no player interaction either time. We were stuck in the concourse a few years ago. You can watch the scrimmage just as well from home, but the fireworks and music really are great. But overall, I just can't say that we're chomping at the bit to go back. We were 1/2 hour away last night. We could have gone. We stayed at the in-laws instead.

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Rachel's picture

August 09, 2010 at 12:38 am

I attended Family Night for the first time last evening and had a great time. That being said, I didn't have kids with me, we brought our own food and beverage to tailgate with, and I was ecstatic the weather pulled through. $10 per ticket isn't bad, but when you are trying to bring an entire family to the event and you may or may not actually see anything if the weather doesn't hold out, that's a gamble that I think a lot of people just simply aren't willing or able to afford.

Also, the pre-scrimmage entertainment left something to be desired. Men jumping on trampolines? Really? I would have preferred to see highlights from last season on the big-screens or something else that would get the crowd more into the action on the field.

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PackerAaron's picture

August 09, 2010 at 08:39 am

Couldn't agree more with that last part.

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Nicole Golla's picture

August 09, 2010 at 09:38 am

I couldn't agree more about this year's disappointing experience. I was most disappointed with the on field activities themselves. Is there a new announcer this year? There was no crowd involvement as in the past with getting the crowd to "make some noise" and give the team an idea of being at an opposing teams stadium (kicking in these circumstances, etc...) I have to say I didn't even pay attention to the on field activities until the fireworks. I hope I can convince my husband and son to stay home next year.

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gratif's picture

August 09, 2010 at 09:43 pm

My friends and I did an annual packer kickoff weekend cabin trip that started with family night. We'll probably just make it involve weekend training camps next year.

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Pkrjones's picture

August 11, 2010 at 09:20 am

This was my 7th Family Night in a row, and we DEFINITELY will go next year. We started tailgating at noon, were immersed in the "Packer Gameday atmosphere" for 9-1/2 hours AND got to see our favorite players. The past 3 years we had a group of 32, this year we had 56... and to top it off our row 1 tickets allowed us to get Lambeau-Leaped-on by Finley AND Jackson. The 20-30 friends who opted NOT to join us this year will ALL be asking for tix next year. $15/person for tix & tailgating is virtually nothing... can't go to a water park, go-karting or any other sporting event for that - and this was THE PACKERS!

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